The last time we did an elaborated SWOT analysis of Scotiabank. This time we will look at the Marketing strategy of Scotiabank – a Canadian Multinational Bank.
Scotiabank, one of Canada’s big five banks, ranks second in the largest Canadian bank by deposits and market capitalization. Scotia bank is a Canadian multinational banking and financial services company. The bank serves more than 25 million customers around the world with more than 89,000 employees working with them. They offer a variety of services such as personal and commercial banking, wealth management, corporate, and investment banking.
The success in terms of capital and its positioning along with its top-notch IT infrastructure and skilled employees definitely have to do with their strong digital marketing skills. Digital marketing has become one of the most important marketing skills these days for reaching out to customers as everything is shifting towards digital and everyone is present on digital platforms. If you would like to find out about digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder, and CEO of IIDE.
In this blog, we will go through the marketing strategy of Scotiabank, but before that, let us have a brief understanding of what Scotiabank is all about.
