Marketing Strategy of Sber: Overview & Campaigns

In our previous article, we learned in detail about the SBI Marketing Strategy The State Bank of India, also known as SBI. In this article, we will see the Marketing strategy of Sber Bank, a Russian majority state-owned banking and financial services company headquartered in Moscow.

The objective is to know several Marketing strategies and to gain insights from those, Sberbank is Russia’s largest bank and a leading global financial institution with a 179-year history. Sberbank plays a significant role in the Russian economy with one-third of aggregate banking assets and about 45% of all retail deposits.

Having a unique bank marketing strategy will set your bank apart from other banks in your area of operation. Users around the world are going digital, so marketing has followed. If you are interested in IIDE’s free Masterclass on digital marketing check out new-age digital marketing.

Before moving on it the marketing strategy of Sber Bank, let’s first understand the Company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]