In our previous article, we learned in detail about the SBI Marketing Strategy The State Bank of India, also known as SBI. In this article, we will see the Marketing strategy of Sber Bank, a Russian majority state-owned banking and financial services company headquartered in Moscow.
The objective is to know several Marketing strategies and to gain insights from those, Sberbank is Russia’s largest bank and a leading global financial institution with a 179-year history. Sberbank plays a significant role in the Russian economy with one-third of aggregate banking assets and about 45% of all retail deposits.
Having a unique bank marketing strategy will set your bank apart from other banks in your area of operation. Users around the world are going digital, so marketing has followed. If you are interested in IIDE’s free Masterclass on digital marketing check out new-age digital marketing.
Before moving on it the marketing strategy of Sber Bank, let’s first understand the Company.