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Detailed Marketing Strategy of Sanofi India – With Company Overview

by | Case Studies | 0 comments

In our previous article, we learnt in detail about the marketing strategy of Schaeffler India. In this article, we are going to see the marketing strategy of Sanofi India.

The Mission is to help you get views and information on this life-saving, medical and vaccine company that is becoming one of the most recognized and respected brands in India.

Marketing is a part of a company’s DNA that can either make it or break it. As people around the world are going digital marketing and it has followed them to the digital era as well. If you are interested in new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover our marketing strategy for Sanofi India in this blog. Before we begin, let’s start by learning the company’s story, target audience and digital presence.

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ABOUT SANOFI INDIA 

Sanofi is a Multinational Healthcare Company which is located in Paris, France. It was founded by Serge Weinberg and Paul Hudson. It is located at 54 Rue La Boetie in Paris,  France.

Sanofi India was introduced in May 1956 under the name of Hoechst Fedco Pharma Pvt LTD. Sanofi engages in research and development, manufacturing and marketing of drugs, prescription in the market and also the development of over-the-counter medication.

Sanofi is a global healthcare company that aims at human health and human welfare. They provide vaccines, medication support and treatments to fight against pain, and suffering from diseases.

Sanofi India is one of the world’s leading healthcare companies that focuses on patients by building capability and capacity.

 

Quick Stats on Sanofi India
CEO Paul Hudson
CMO Saurabh Thukral
Area Served Worldwide
Industry Manufacturing of Drugs, Medicines, and Health care Products
Market Share/ Revenue Rs 707Cr
Vision To provide innovative treatments to fight pain and ease suffering.
Tagline Empowering Life

 

Marketing Strategy of Sanofi

Now let’s learn about the marketing strategy of Sanofi! & let us see how Sanofi carries out a marketing campaign.

Segmentation, Targeting, and Positioning

Segmentation 

Consumers in the Biotech and  Drug industries vary in their needs. Their demands, needs, resources, locations are access to technology, cultural differences and buying attitudes and end-use of products and services.

Sanofi India decided to segment the market into smaller segments and parts which have similar features, buying behaviour and socio-economic background. This is done to reach out to a maximum number of groups of consumers more fluently and effectively.

Targeting

Sanofi India targets a specific market. As there are different stages of the product life cycle based upon social, economic, regulatory and political reasons. Sanofi India researches and has to find out which stage of the cycle of the target is needed.

Sanofi India focuses on Mission, vision and the consumer segment. Also, companies make sure of financial resources like – does the organisation have marketing capabilities, skills, and financial resources to target a specific segment of consumers.

Positioning  

Sanofi India has made its brand positioning by prioritising key growth – that is Dupixent and vaccines. Also, they have focused on 6 potentially transformative medicines and by improving operations to fund growth and expand their business operating income margin

They have positioned their brand by leading with innovations, accelerating efficiency and reinventing their work.


Marketing Campaigns

Sanofi India as of now does not have any marketing campaigns. Sanofi India can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Sanofi India can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.


Social Media Marketing

The company can be found on various social media platforms such as Linkedin, Twitter, and Facebook. It is not available on Instagram. Even though there is social media presence the handles aren’t active for quite a while. 

The organic content that they often post is regarding their company’s current events or press releases. Taking into account customer engagement, the company posts various seasonal and festive greetings.

As it is an industry-oriented company the best medium to connect to them would be via LinkedIn and Facebook.

SEO Strategies 

Marketing strategy of Sanofi India - SEO

As we know from SEO rankings, the number of keywords below 500 is very bad and above 1000 is good, also above 10,000 is amazing. This means that Sanofi has 1,092 organic keywords which are considered as good. This means that the digital marketing of Sanofi is gaining a good number of insights.

Now, the traffic per month is 3,313 which is bad, it is not even average. Hence Sanofi has to work a lot on its SEO strategy to keep abs maintain its brand in Google organic SERP results.


Influencer Marketing

Sanofi declares that they are partnering with Mclaren F1 Racing to increase their manufacturing efficiency and performance to support the company’s world-class standards of manufacturing excellence.

Both companies have decided to provide and develop best practices for manufacturing that they will apply across Sanofi’s global industrial network.


E-commerce Strategies

About e-commerce strategies. Sanofi has its website where they have their helpline centre, selling their products. Besides it, they also have their global healthcare centre and treatment and consultant sites.

Sanofi does not have its Apps or any other e-commerce system till now.

Content Marketing Strategies

Sanofi has just landed and made its way to social media homes. They post their content and their products, Awareness, etc. Also, they are active on Facebook and Twitter posting their content and updates on their medicinal facilities and global healthcare services.

 

This ends our elaborative marketing strategy of Sanofi India. Let us conclude our learning below from the marketing strategy of Sanofi India.

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What’s unique in Sanofi Marketing?

In the marketing strategy of Sanofi, we saw that Sanofi is gaining support and love from all around the world as they are supplying life-saving products to their customers.

Even though they are in the process of improving their SEO Strategies, even if they don’t have enough good monthly traffic on their sites, they are working on it for better results.

Though Sanofi has made its way to digital marketing now they need time to improve a lot in this field.

Almost every other firm, like Sanofi India, is striving to boost its digital presence and, as a result, is looking for digital marketers. Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Sanofi India has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Sanofi India check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Sanofi India, and do share your thoughts on this case study of the marketing strategy of Sanofi India in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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