Name: Detailed Marketing Strategy Of Sanofi India - 2025
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>ABOUT SANOFI INDIA&nbsp;</b></h2><p><span style="font-weight: 400;"><a href="https://www.sanofi.in/" rel="nofollow noopener noreferrer" target="_blank">Sanofi</a> is a Multinational Healthcare Company which is located in Paris, France. </span><span style="font-weight: 400;">It was founded by Serge Weinberg and Paul Hudson. It is located at 54 Rue La Boetie in Paris,&nbsp; France.</span></p><p><span style="font-weight: 400;">Sanofi India was introduced in May 1956 under the name of Hoechst Fedco Pharma Pvt LTD. </span><span style="font-weight: 400;">Sanofi engages in research and development, manufacturing and marketing of drugs, prescription in the market and also the development of over-the-counter medication.</span></p><p><span style="font-weight: 400;">Sanofi is a global healthcare company that aims at human health and human welfare. They provide vaccines, medication support and treatments to fight against pain, and suffering from diseases.</span></p><p><span style="font-weight: 400;">Sanofi India is one of the world’s leading healthcare companies that focuses on patients by building capability and capacity.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Sanofi India</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Paul Hudson</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">Saurabh Thukral</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">Worldwide</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Manufacturing of Drugs, Medicines, and Health care Products</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">Rs 707Cr</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">To provide innovative treatments to fight pain and ease suffering.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">Empowering Life</td></tr></tbody></table></div></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of Sanofi</b></h2><p><span style="font-weight: 400;">Now let’s learn about the marketing strategy of Sanofi! &amp; let us see how Sanofi carries out a marketing campaign.</span></p><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">Segmentation&nbsp;</span></p><p><span style="font-weight: 400;">Consumers in the Biotech and&nbsp; Drug industries vary in their needs. Their demands, needs, resources, locations are access to technology, cultural differences and buying attitudes and end-use of products and services.</span></p><p><span style="font-weight: 400;">Sanofi India decided to segment the market into smaller segments and parts which have similar features, buying behaviour and socio-economic background. This is done to reach out to a maximum number of groups of consumers more fluently and effectively.</span></p><p><span style="font-weight: 400;">Targeting</span></p><p><span style="font-weight: 400;">Sanofi India targets a specific market. </span><span style="font-weight: 400;">As there are different stages of the product life cycle based upon social, economic, regulatory and political reasons. Sanofi India researches and has to find out which stage of the cycle of the target is needed.</span></p><p><span style="font-weight: 400;">Sanofi India focuses on Mission, vision and the consumer segment. </span><span style="font-weight: 400;">Also, companies make sure of financial resources like – does the organisation have marketing capabilities, skills, and financial resources to target a specific segment of consumers.</span></p><p><span style="font-weight: 400;">Positioning&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Sanofi India has made its brand positioning by prioritising key growth – that is Dupixent and vaccines. Also, they have focused on 6 potentially transformative medicines and by improving operations to fund growth and expand their business operating income margin</span></p><p><span style="font-weight: 400;">They have positioned their brand by leading with innovations, accelerating efficiency and reinventing their work.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">Sanofi India as of now does not have any marketing campaigns. Sanofi India can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.</span></p><p><span style="font-weight: 400;">Sanofi India can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.</span></p><p><b style="color: #333333; font-size: 22px;"><br>Social Media Marketing</b></p><p><span style="font-weight: 400;">The company can be found on various social media platforms such as Linkedin, Twitter, and Facebook. It is not available on Instagram. Even though there is social media presence the handles aren’t active for quite a while.&nbsp;</span></p><p><span style="font-weight: 400;">The organic content that they often post is regarding their company’s current events or press releases. Taking into account customer engagement, the company posts various seasonal and festive greetings.</span></p><p><span style="font-weight: 400;">As it is an industry-oriented company the best medium to connect to them would be via LinkedIn and Facebook.</span></p><h3><b>SEO Strategies&nbsp;</b></h3><p><img fetchpriority="high" decoding="async" class="wp-image-304871 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876835675-7b92da8d2bd23ae9af3afa09b58788e2.webp" alt="Marketing strategy of Sanofi India - SEO" width="277" height="399" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/1-46.jpgw3.webp 277w, https://iide.co/wp-content/uploads/2022/06/1-46-208x300.jpg 208w, https://iide.co/wp-content/uploads/2022/06/1-46-150x216.jpg 150w" sizes="(max-width: 277px) 100vw, 277px"></p><p><span style="font-weight: 400;">As we know from SEO rankings, the number of keywords below 500 is very bad and above 1000 is good, also above 10,000 is amazing. This means that Sanofi has 1,092 organic keywords which are considered as good. This means that the digital marketing of Sanofi is gaining a good number of insights.</span></p><p><span style="font-weight: 400;">Now, the traffic per month is 3,313 which is bad, it is not even average. Hence Sanofi has to work a lot on its SEO strategy to keep abs maintain its brand in Google organic SERP results.</span></p><p><b style="color: #333333; font-size: 22px;"><br>Influencer Marketing</b></p><p><span style="font-weight: 400;">Sanofi declares that they are partnering with Mclaren F1 Racing to increase their manufacturing efficiency and performance to support the company’s world-class standards of manufacturing excellence.</span></p><p><span style="font-weight: 400;">Both companies have decided to provide and develop best practices for manufacturing that they will apply across Sanofi’s global industrial network.</span></p><h3><b><br>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">About e-commerce strategies. Sanofi has its website where they have their helpline centre, selling their products. Besides it, they also have their global healthcare centre and treatment and consultant sites.</span></p><p><span style="font-weight: 400;">Sanofi does not have its Apps or any other e-commerce system till now.</span></p><h3><b> Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Sanofi has just landed and made its way to social media homes. They post their content and their products, Awareness, etc. Also, they are active on Facebook and Twitter posting their content and updates on their medicinal facilities and global healthcare services.</span></p><p>This ends our elaborative marketing strategy of Sanofi India. Let us conclude our learning below from the marketing strategy of Sanofi India.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique in Sanofi Marketing?</b></h2><p><span style="font-weight: 400;">In the marketing strategy of Sanofi, we saw that Sanofi is gaining support and love from all around the world as they are supplying life-saving products to their customers.</span></p><p><span style="font-weight: 400;">Even though they are in the process of improving their SEO Strategies, even if they don’t have enough good monthly traffic on their sites, they are working on it for better results.</span></p><p><span style="font-weight: 400;">Though Sanofi has made its way to digital marketing now they need time to improve a lot in this field.</span></p><p><span style="font-weight: 400;">Almost every other firm, like Sanofi India, is striving to boost its digital presence and, as a result, is looking for digital marketers. Check our </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">Online Digital Marketing Course </span></a><span style="font-weight: 400;">if you want to learn more and improve your skills. Alternatively, you can enrol in one of our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">free online masterclasses</span></a><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Sanofi India has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Sanofi India check out our</span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;"> IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Sanofi India, and do share your thoughts on this case study of the marketing strategy of Sanofi India in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Sanofi India? Bring your search to halt & have a look at our blog to get all your answers.

Detailed Marketing Strategy Of Sanofi India - 2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learnt in detail about the </span><a href="https://iide.co/case-studies/marketing-strategy-of-schaeffler-india/"><span style="font-weight: 400;">marketing strategy of Schaeffler India</span></a><span style="font-weight: 400;">. In this article, we are going to see the marketing strategy of Sanofi India.</span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;">The Mission is to help you get views and information on this life-saving, medical and vaccine company that is becoming one of the most recognized and respected brands in India.</span></p><p><span style="font-weight: 400;">Marketing is a part of a company’s DNA that can either make it or break it. As people around the world are going digital marketing and it has followed them to the digital era as well. If you are interested in new-age digital marketing, you should check out </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">IIDE’s Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">We will fully cover our marketing strategy for Sanofi India in this blog. Before we begin, let’s start by learning the company’s story, target audience and digital presence.</span></p></div></div>

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Detailed Marketing Strategy of Sanofi India – With Company Overview

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