Extensive Marketing Strategy of Salesforce – Complete Overview

In our previous blog, we discussed Sify Technologies, India’s Prominent ICT Service & Solution Provider Company. In this article, we’ll go through the marketing strategy of Salesforce, which is the world’s most popular customer relationship management (CRM) software.

The goal is to learn about Salesforce and how it became the world’s most popular customer relationship management platform.

As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and creator of IIDE.

By the end of this blog, we will have learned the marketing strategy of Salesforce. Let’s start with the company’s story, target audience, and digital presence before we delve too deep into it.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.