Precise Marketing Strategy of Safran – #1 Aircraft Equipment Manufacturer

In our previous article, we learnt in detail about the marketing strategy of a really fascinating company Skyroot Aerospace. In this article, we are going to elaborate on the marketing strategy of Safran.

The objective is to help you gain insights into Safran’s transition from being a rotary engine producer to becoming one of the most recognized and respected companies in the world.

Marketing is a part of a company’s strategy that can either succeed or fail. As users across the world go digital, marketing has stalked them to the digital era as well. If you are engrossed in digital marketing, then you should certainly check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of Safran in this blog. Before we begin, let us start by learning the company’s overview, target audience, digital presence, etc 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.