Profound Marketing Strategy of RITES – With Company Overview

In the previous article, we got to know about the marketing strategy of RattanIndia – India’s competitive power brand. In this case study, we are going to learn about the marketing strategy of RITES – Rail India Technical and Economic Service in detail.

RITES has expanded into providing planning and consulting services for various types of infrastructure, such as motorways, ports, airports, and urban planning. A service for on-shore WDS6 Diesel Loco Leasing has been launched. In 2002, it received the rank of MINI RATNA.

As we all are aware of today’s digital world, where all brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador.

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In this study, we will look at the marketing strategies of Rail India Technical and Economic Service, their influencing strategies, and whatnot. So, let’s get started!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 2, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]