Name: Detailed Marketing Strategy Of Rajesh Exports - 2025 L IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About – Rajesh Exports</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-294938 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876597089-d7a0b1161df02b398ef596a90f60162f.webp" alt="Marketing Strategy Of Rajesh Exports" width="350" height="195"></p><p><span style="font-weight: 400;">Rajesh Exports Limited – The </span><a href="https://economictimes.indiatimes.com/investments-markets/top-6-jewellers-who-control-indias-gold/rajesh-exports/slideshow/19827317.cms" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">top jeweller that controls India’s gold</span></a><span style="font-weight: 400;">. REL is owned by Rajesh Mehta (Executive Chairperson) and his brother Prashant Mehta (Managing Director). The Bangalore, Karnataka based company was founded in 1989 being a multinational gold retailer.&nbsp;</span></p><p><span style="font-weight: 400;">In 2020, Rajesh Exports was ranked in 7th place on the Fortune India 500 list with a revenue of INR 1.96 trillion. Currently, there are around 400 employees in Rajesh exports limited. They process around 35% of gold produced in the world. They have been on board for more than 27 years.&nbsp;</span></p><p><span style="font-weight: 400;">Nowadays, Rajesh Export Limited is exporting gold jewellery and studded gold jewellery mainly to the USA, UK, UAE and Singapore. Rajesh Mehta owns Shubh jewellery, a retail store. Rajesh exports jewellers have about five thousand retail showrooms in India.</span></p><p><span style="font-weight: 400;">Valcambi world’s largest refinery located in Switzerland is a subsidiary company of Rajesh exports limited. In 2015, Rajesh Exports Limited announced that they are now 100% shareholders of Valcambi. The gold jewellery market size in 2022 is USD 269.19 billion and it is expected to increase at CARP by 8.5% from 2022 to 2030.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Rajesh Exports</strong></caption><tbody><tr><th scope="row">CEO</th><td data-label="CEO">Rajesh Mehta</td></tr><tr><th scope="row">CMO</th><td data-label="CMO">Bhaskaran Nambiar</td></tr><tr><th scope="row">Area Served</th><td data-label="Area Served">India &amp; Worldwide</td></tr><tr><th scope="row">Industry</th><td data-label="Industry">Mining, Refining and Retail</td></tr><tr><th scope="row">Market Share/ Revenue</th><td data-label="Market Share/ Revenue">INR 2.58 Lakh Crore</td></tr><tr><th scope="row">Vision</th><td data-label="Vision">To become an international jewellery retailer</td></tr><tr><th scope="row">Tagline</th><td data-label="Tagline">–</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of Rajesh Exports</b></h2><h3><b>STP – Segmentation, targeting and positioning&nbsp;</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Segmentation – Rajesh exports offer a huge variety of gold jewellery. The business follows both B2C and B2B models.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Targeting – Rajesh exports target customers are people who are looking for quality and varieties of jewellery products. The target audience of Rajesh Exports is women in the 27-40 age group.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Positioning – In the gold sector, Rajesh export is well-positioned for its work.&nbsp;</span></li></ul><h3><b><br>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">Grace with your presence</span></p><p><img decoding="async" class="wp-image-294936 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876597691-e4071f4caec23e3a74c8b3671cd7090c.webp" alt="Marketing Strategy Of Rajesh Exports - Campaign 1" width="276" height="276"></p><p><span style="font-weight: 400;">The 12th India diamond week was held at Diamond Dealers Club in New York, from 21st to 24th March 2022. This week was very successful. Many diamond merchants from around the world attended the function. There were different shapes and types of diamonds.&nbsp;</span></p><p><span style="font-weight: 400;">Social Responsibilities&nbsp;</span></p><p><img decoding="async" class="wp-image-294937 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876598384-145fd666c49ddc1cf8201fe260a25119.webp" alt="Marketing Strategy Of Rajesh Exports - Campaign 2" width="351" height="163"></p><p><span style="font-weight: 400;">REL believes that any amount of economic development is incomplete without a balanced society. REL gives the training and education for the wanting people. It also gives employment opportunities for enthusiastic capable people with lower educational qualifications. Due to their social development work, many youth and wanted people are providing food for their families from REL.&nbsp;</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">The Rajesh Exports has accounts primarily on Facebook and LinkedIn. Through their accounts, they emphasize displaying their developments and wishes for the festival. Another retailer of Rajesh Exports, Shubh jewellers can also be found on Facebook, Instagram and youtube.&nbsp;</span><span style="font-weight: 400;">Here is a table of Shubh jeweller’s social media platforms with several followers –&nbsp;</span></p><table><tbody><tr><td><p><b>SOCIAL MEDIA PLATFORM</b></p></td><td><p><b>NUMBER OF FOLLOWERS&nbsp;</b></p></td></tr><tr><td><p><span style="font-weight: 400;">FACEBOOK</span></p></td><td><p><span style="font-weight: 400;">20,475</span></p></td></tr><tr><td><p><span style="font-weight: 400;">INSTAGRAM&nbsp;</span></p></td><td><p><span style="font-weight: 400;">3,433</span></p></td></tr><tr><td><p><span style="font-weight: 400;">YOUTUBE&nbsp;</span></p></td><td><p><span style="font-weight: 400;">1.33K</span></p></td></tr></tbody></table><p><span style="font-weight: 400;">Social media platform of Rajesh exports –&nbsp;</span></p><table><tbody><tr><td><p><b>SOCIAL MEDIA PLATFORM</b></p></td><td><p><b>NUMBER OF FOLLOWERS&nbsp;</b></p></td></tr><tr><td><p><span style="font-weight: 400;">FACEBOOK&nbsp;</span></p></td><td><p><span style="font-weight: 400;">2519</span></p></td></tr><tr><td><p><span style="font-weight: 400;">YOUTUBE&nbsp;</span></p></td><td><p><span style="font-weight: 400;">215</span></p></td></tr><tr><td><p><span style="font-weight: 400;">LINKEDIN&nbsp;</span></p></td><td><p><span style="font-weight: 400;">2203</span></p></td></tr></tbody></table><h3><b><br>SEO Strategies&nbsp;</b></h3><p><img decoding="async" class="wp-image-294939 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876599007-6fa7ff6f2659a6d77df0833beb99bb60.webp" alt="Marketing Strategy Of Rajesh Exports - SEO Strategies" width="512" height="96" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/unnamed-19.pngw3.webp 512w, https://iide.co/wp-content/uploads/2022/05/unnamed-19-480x90.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw"></p><p><span style="font-weight: 400;">For SEO strategies, if the organic keywords are below 500 then it is bad. If keywords are above 1000 then it is a decent SEO strategy and if keywords are 10,000+ then SEO strategy is amazing.</span></p><p><span style="font-weight: 400;">For the above image, we can understand that the SEO strategy of Rajesh export is decent as Organic keywords are 13,047. It also has 1,942 backlinks. The more backline the chance to get more traffic increases.&nbsp;</span></p><h3><b><br>Influencer marketing&nbsp;</b></h3><p><span style="font-weight: 400;">Rajesh exports limited don’t follow influencer marketing. If Rajesh exports start influencer marketing then they can increase their sales in the market.&nbsp;</span></p><h3><b><br>Mobile App</b></h3><p><span style="font-weight: 400;">RAJESH.CO is a mobile app by Rajesh exports available on the play store it is an E-commerce app and an information portal for Rajesh employees, customers, and other businesses who like to read and know what’s new happenings about the brand.</span></p><p><span style="font-weight: 400;">But this app is not at all popular among its target audience because of its poor performance and bugs. If you want proof just have a look at the review section of their app. From payment errors to products not being delivered. Rajesh exports seriously need to fix all the errors in its mobile application.</span></p><h3><b><br>E-commerce strategies&nbsp;</b></h3><p><span style="font-weight: 400;">Rajesh Exports Limited could be launching an E-trade platform in which it’ll ensure the availability of investment gold bars and jewellery for the global target market. With the e-commerce platform, Rajesh exports might get wide coverage in a quick time.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">When it comes to the content marketing strategy of Rajesh exports. It doesn’t give attention to this part of marketing. They don’t have a newsletter, press releases section on the website, social media handles, and a youtube channel.</span></p><p><span style="font-weight: 400;">Rajesh export’s website doesn’t have a blog section but they do have many newspaper articles talking about its marketing strategy and communicating the brand’s message and its approach going forward. This way Rajesh exports also generate a lot of backlinks for its website too.</span></p><p>This ends our elaborative marketing strategy of Rajesh Exports. Let us conclude our learning below from the marketing strategy of Rajesh Exports.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about Rajesh Export’s marketing strategy?&nbsp;</b></h2><p><span style="font-weight: 400;">One of the biggest drawbacks of their marketing strategy is virtual presence. Having a digital presence is very essential for business nowadays. They are not on social media platforms. They are not interactive with customers which makes it hard to connect with customer needs. They should update posts regularly, and use correct marketing strategies so that more people engage with them. They need to improve their SEO marketing strategy, indulge in influencer marketing and improve their app and update it. Not many people know about Rajesh’s exports in the digital arena.</span></p><p><span style="font-weight: 400;">Since the outbreak of the pandemic, digital presence is essential for any business. Companies from all over the world are looking for digital marketers. </span><span style="font-weight: 400;">With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Rajesh Exportshas given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Rajesh Exports, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of Rajesh Exports in the comments section below.</span></p></div></div>

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Want to learn about the marketing strategy of Rajesh Exports? Here is a blog giving detailed information on the marketing strategy of Rajesh Exports including STPs, marketing campaigns & more.

Detailed Marketing Strategy Of Rajesh Exports - 2025 L IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous case study, we learned in detail about the marketing strategy of </span><a href="https://iide.co/case-studies/marketing-strategy-of-tanishq/?swcfpc=1"><span style="font-weight: 400;">Tanishq</span></a><span style="font-weight: 400;">. In this case study, we are going to explain the </span><b>marketing strategy of Rajesh Exports</b><span style="font-weight: 400;"> – the global leader in the gold business.&nbsp;</span></p><p><span style="font-weight: 400;">The objective of this blog is to help you gain insights into how Rajesh Exports, a company started by 2 brothers, became the world’s largest manufacturer of gold jewellery with around 400 employees.&nbsp;</span></p><p><span style="font-weight: 400;">So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">Free Masterclass on Digital Marketing</span></a><span style="font-weight: 400;"> by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">We will fully cover the marketing strategy of Rajesh Exports Limited in this blog. Before we begin our deep dive, let us start by learning the company’s story from the beginning till now.</span></p></div></div>

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Extensive Marketing Strategy of Rajesh Exports – With STP Analysis

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