Precise Marketing Strategy of Purina- with STP Analysis and Campaigns

In our previous report, we learnt in detail about the marketing strategy of Mercadona. In this article, we will elaborate on the marketing strategy of Purnia.

The objective is to help you gain insights into Purina’s transition into becoming global a pet care company.

Marketing is an essential part of a business that may make or break it. Marketing has migrated to the digital area along with users from all over the world. Check out Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.

In this article, we’ll go over the marketing strategy of Purina in detail. Let’s start by studying the company’s history and target market before we dive in deep.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 1, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.