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The marketing strategy of Puma focuses on innovation, collaboration, and leveraging digital platforms to enhance its brand presence. This strategy has made Puma a global leader in sportswear, successfully engaging with its target audience through impactful campaigns and strategic partnerships.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 7, 2024
Puma's marketing strategy focuses on innovation, collaboration with celebrities and athletes, and leveraging digital platforms for brand engagement.
Various elements like SEO, social media marketing, ecommerce, mobile apps, and influencer marketing are adopted in Puma’s digital marketing strategy to reach its target audience and enhance brand visibility.
The ‘Forever Faster’ and 'She Moves Us' campaigns are notable for their impact on brand awareness and sales. Puma’s strategy analysis lays the foundation for creating new and better campaigns.
Nike, Adidas, Under Armour, Reebok, and New Balance are Puma's top competitors.
The 'Future Rider' campaign faced backlash for cultural insensitivity and was subsequently pulled from the market.
Puma aims to be the fastest sports brand in the world, blending performance and style in its products.
Puma's revenue reached €7.6 billion in 2023, marking a significant increase from the previous year.
In 2023, Puma launched the Nitro Running Shoes with advanced cushioning technology.
Puma collaborates with celebrities like Neymar Jr., Usain Bolt, and Rihanna.
Puma's unique selling point lies in its innovative designs, strategic collaborations, and emphasis on both performance and fashion.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.