Marketing Strategy of Publix: Campaigns & Target Audience

In the previous article, We learned about the SWOT analysis of Publix. In this blog, we will try to study and decode the marketing strategy of Publix – The largest employee-owned grocery chain in the United States. 

The main objective of this blog is to provide our audience with a well-rounded insight into the world of Publix. How the company operates, the culture it abides by, the way it markets itself amongst much more.  

The world has gone online now and having a digital presence is as important as the product/service itself for the company.  So, if you are really interested in taking your Digital game up a notch, try our Free Masterclass on Digital Marketing taught by our Founder and CEO Karan Shah. 

We will learn the entire marketing strategy of Publix by the end of this blog. However, before diving right into it, let’s learn a little about the company, its digital presence and its target audience. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.