Marketing Strategy of Poste Italiane: Italy’s Postal Service

In our previous article, we learned about the SWOT Analysis of Poste Italiane. In this article, we are going to elaborate on and understand the Marketing Strategy of Poste Italiane.

Along with the postal service, Poste Italiane also provides logistics, insurance, payment, and financial services. It has wide recognition in Italy. The objective here is to learn and gain an insight into Poste Italiane and to know how it has turned into the largest postal service provider in the country.

Marketing is one of the most important aspects of the success of any company. As we all know that the world around us has become entirely online now, marketing our brands digitally has become very important. If you are someone interested in learning the new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Further in this blog, we will have a detailed study on the marketing strategy of Poste Italiane. Before we start that, let us begin by knowing about the company’s story, target audience, and digital presence.