Name: Precise Marketing Strategy Of PetroChina - 2025 - IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About PetroChina –</strong></h2><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-367564 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876342946-92b05a8c09a6ba47c20924ef84733177.webp" alt="Marketing strategy of petrochina - petrochina logo" width="220" height="233"></p><p style="text-align: center;"><strong>Source – 1000 logos</strong></p><p><span style="font-weight: 400;">PetroChina Company Limited is the listed arm of the state-owned China National Petroleum Corporation (CNPC), located in Beijing’s Dongcheng District. In 2006, the business was China’s second-largest oil producer and Asia’s largest oil and gas producer. The mainland firm, which is traded in Hong Kong and New York, announced plans to issue shares in Shanghai in November 2007 and has since become a component of the SSE 50 Index. PetroChina was placed 32nd among the world’s public companies in the 2020 Forbes Global 2000.</span></p><p><span style="font-weight: 400;">The West-East Gas Pipeline began construction in 2002. The pipeline began trial operation on October 1, 2004, and full commercial delivery of natural gas began on January 1, 2005. PetroChina West-East Gas Pipeline Company, a PetroChina subsidiary, owns and operates the pipeline. Originally, PetroChina planned to own 50% of the pipeline, with Royal Dutch Shell, Gazprom, and ExxonMobil each holding 15% and Sinopec 5%. However, in August 2004, the PetroChina Board of Directors declared that, despite good faith talks with all parties to the Joint Venture Framework Agreement, the parties were unable to achieve an agreement, and the joint venture framework agreement was dissolved.</span></p><p><b>Quick Stats –</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Zhou Jiping</td></tr><tr><td>CMO</td><td>–</td></tr><tr><td>Area Served</td><td>Worldwide with primary markets in China</td></tr><tr><td>Industry</td><td>Oil and gas</td></tr><tr><td>Market Revenue</td><td>2.6 trillion yuan</td></tr><tr><td>Vision</td><td>We will be a leading integrated energy company in Canada committed to social responsibility.</td></tr><tr><td>Tagline</td><td>Caring for energy, caring for you</td></tr></tbody></table></div><h2><strong>Marketing Strategy of PetroChina Company –</strong></h2><p>A company must have a strong marketing plan to succeed in the market. Let’s take a look at the marketing strategy of PetroChina.</p><h3><span style="font-weight: 400;"><strong>Segmentation, Targeting and Positioning</strong></span></h3><p><span style="font-weight: 400;">Segmentation: Corporates, governments, and people seeking to meet their energy demands are segmented.</span></p><p><span style="font-weight: 400;">Targeting: Their target market includes businesses wanting energy for manufacturing, as well as individuals looking for gasoline and diesel for automobiles and home usage.</span></p><p><span style="font-weight: 400;">Positioning: The corporation is positioned as China’s largest oil producer.</span></p><h3><strong>Marketing Campaigns</strong></h3><p><span style="font-weight: 400;">This is among the most crucial components of the PetroChina marketing strategy. PetroChina can achieve its marketing objectives by using above and below-the-line promotional methods. PetroChina’s above-the-line promotion choices include television, radio, and print advertising. Catalogues, tradeshows, and direct mail campaigns are examples of below-the-line promotion methods.</span></p><ul><li><strong>Giveaway Campaign</strong></li></ul><p><strong><img decoding="async" class="aligncenter wp-image-367566 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876344553-f4d1d0fdad4a73e6008a82778d3d8971.webp" alt="marketing strategy of petrochina - marketing campaign" width="395" height="398"></strong></p><p><span style="font-weight: 400;">Instagram post Caption –&nbsp;</span></p><p><span style="font-weight: 400;">The spirit of the day deserves the morning presence</span></p><p><span style="font-weight: 400;">Release tiredness accompanied by the moon</span></p><p><span style="font-weight: 400;">Petromimin Giveaway is here again</span></p><p><span style="font-weight: 400;">Come join us lets have a blast!</span></p><p><span style="font-weight: 400;">Hi Salam #Seninberpantun, Temans!</span></p><p><span style="font-weight: 400;">Let’s join Petromimin’s exciting giveaway!</span></p><p><span style="font-weight: 400;">Win e-wallet balance worth @50k for 10 winners.</span></p><p><span style="font-weight: 400;">The way to play is easy:</span></p><ol><li><span style="font-weight: 400;"> Follow my Instagram account @petrochina_id</span></li><li><span style="font-weight: 400;"> Like at least 5 posts on Instagram @petrochina_id</span></li><li><span style="font-weight: 400;"> Screenshot when the PetroChina logo appears intact using a phone and without a crop</span></li><li><span style="font-weight: 400;"> DM your screenshot results to Petromimin at @petrochina_id</span></li><li><span style="font-weight: 400;"> Do not forget to type “DONE” in the comment column of this post and mention 5 of your friends</span></li><li><span style="font-weight: 400;"> The quiz is open until November 27, 2022 at 24.00 WIB</span></li><li><span style="font-weight: 400;"> Lucky winner will be determined by PetroChina admin team</span></li></ol><p><span style="font-weight: 400;">Best of luck, yeah!</span></p><p><span style="font-weight: 400;">#PetroChina</span><span style="font-weight: 400;"> #PetroChinaIndonesia #HuluMigasUntukIndonesia #oilandgas #Jabung20yearsmore</span></p><h3><strong>Social Media Marketing</strong></h3><ul><li><span style="font-weight: 400;">Instagram – 8K+ ( PetroChina Indonesia Page)</span></li><li><span style="font-weight: 400;">Facebook – 1.4M</span></li><li><span style="font-weight: 400;">LinkedIn – 13K</span></li><li><span style="font-weight: 400;">Twitter – 15.2K</span></li></ul><p><span style="font-weight: 400;">PetroChina has the maximum number of followers on Facebook. PetroChina posts promotional content on its social media platforms.</span></p><h3><strong>SEO Strategies&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-367565 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876345267-b89c37b2334f606ca9ad9e820bb20f9a.webp" alt="marketing strategy of petrochina - ubersuggest seo screenshot" width="359" height="433" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-688.pngw3.webp 359w, https://iide.co/wp-content/uploads/2023/01/Screenshot-688-249x300.png 249w, https://iide.co/wp-content/uploads/2023/01/Screenshot-688-150x181.png 150w" sizes="(max-width: 359px) 100vw, 359px"></p><p style="text-align: center;"><strong>Source – UberSuggest</strong></p><p><span style="font-weight: 400;">According to SEO rankings, having less than 500 keywords is bad, having more than 1000 keywords is good, and having more than 10,000 keywords is fantastic. As we can see, PetroChina has 2K+ organic keywords, which is commendable. They also have 11K+ monthly traffic, demonstrating the need for PetroChina to step up their SEO game.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">PetroChina has never used influencers to help with marketing. Its promotional efforts are mostly focused on print and internet media.&nbsp;</span></p><h3><strong>E-commerce Strategies</strong></h3><p><span style="font-weight: 400;">This company does not have an E-commerce portal. PetroChina operates its own websites, which make all necessary information available to investors and other interested parties.&nbsp;</span></p><h3><strong>Mobile Apps</strong></h3><ul><li><span style="font-weight: 400;">&nbsp;“PetroChina HK”</span></li></ul><p><span style="font-weight: 400;">With a user-friendly interface, the brand-new mobile app from PetroChina HK makes it simple to stay up to speed on the company’s newest discounts, upgrades, and station locations.</span></p><ul><li><span style="font-weight: 400;">eCoupon:</span></li></ul><p><span style="font-weight: 400;">The business publishes e-coupons on the app that may be used for discounts at convenience stores and on petrol.</span></p><ul><li><span style="font-weight: 400;">Station Locator:</span></li></ul><p><span style="font-weight: 400;">Through the station locator, we may learn more about the PetroChina station network and discover the closest station.</span></p><ul><li><span style="font-weight: 400;">Latest Promotion:</span></li></ul><p><span style="font-weight: 400;">Offers the most recent details on current sales, redemption schemes, goods, and news!</span></p><ul><li><span style="font-weight: 400;">Member Zone:</span></li></ul><p><span style="font-weight: 400;">If you have a discount card, you can take advantage of their wonderful and privileged offer.</span></p><h3><strong>Content Marketing Strategies</strong></h3><p><span style="font-weight: 400;">Apart from its social media presence, PetroChina publishes news releases on its website. There are also various websites that publish blogs about PetroChina.</span></p><p>This brings us to the conclusion of the marketing strategy of PetroChina.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing strategy of PetroChina?</strong></h2><p><span style="font-weight: 400;">PetroChina is Asia’s largest oil and gas producer, ranking 30th in the 2018 Forbes Global 2000, a list of the world’s largest publicly listed firms.PetroChina was placed 22nd in the Forbes Global 2000 in 2019. The firm maintains its own website and all of the material on it. Their marketing strategy is mostly centred on social media and print, which may be one of the most effective marketing tactics.</span></p><p><span style="font-weight: 400;">Digital marketing is essential since it connects a business with its customers while they are online and works in many industries. Through SEO, PPC, social media marketing, and email marketing, it connects companies with their target clientele on Google. Many companies are interested in finding digital marketers who can help them with their business. </span></p><p><span style="font-weight: 400;">If you’re looking to improve your skills, check out IIDE’s<a href="https://iide.co/online-digital-marketing-course/"> Online Digital Marketing Course</a> and <a href="https://iide.co/master-mba-digital-marketing/">Post-Grad Digital Marketing Course</a>.</span></p><p><span style="font-weight: 400;">As the Petrochina corporation addresses its challenges, the most serious one is a lack of digital marketing initiatives. In today’s world, digital marketing is an essential role for every business, since the sector is constantly digitising.</span></p><p><span style="font-weight: 400;">Marketing is one of the most important cornerstones of every organisation, and it is now undergoing a fast transformation. Learning about the ever-growing world of digital marketing is an essential first step.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company studies like the marketing strategy of PetroChina, you may find more interesting case studies on our</span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;"> IIDE Knowledge portal.</span></a></p><p><span style="font-weight: 400;">Thank you for reading this, and please leave your opinions in the comments box below on the marketing strategy of PetroChina.</span></p></div></div>

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Want to have a look at the Marketing Strategy of PetroChina? Here is a detailed overview of the company for you to look at.

Precise Marketing Strategy Of PetroChina - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our last post, we learned in depth about the marketing approach of an enthralling brand </span><a href="https://iide.co/case-studies/marketing-strategy-of-lukoil/"><span style="font-weight: 400;">Lukoil</span></a><span style="font-weight: 400;">. In this essay, we will go through the <strong>marketing strategy of PetroChina Company</strong>.</span></p><p><span style="font-weight: 400;">The goal is to provide you with information on PetroChina, which is China’s largest producer and distributor of oil and gas, accounting for 50% and 60%, respectively, of domestic oil and gas production in China. Marketing is a component of a company’s DNA that may make or ruin it. Marketing has followed people around the world as they migrate to the digital domain. </span></p><p><span style="font-weight: 400;">Check out Karan Shah, the CEO and founder of IIDE </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> if you’re interested in modern digital marketing.</span></p><p><span style="font-weight: 400;">In this article, we will go through the marketing strategy of PetroChina Company in detail. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence.</span></p></div></div>

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Precise Marketing Strategy of PetroChina – With Company Overview

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