Marketing Strategy of Pennar Industries: In-Depth Overview

Pennar Industries is India’s leading supplier of high-value engineering products and services. In our previous article, we understood in detail the SWOT analysis of Pennar Industries. In this article, we are glimpsing an overview of the marketing strategy of Pennar Industries.

Every company must begin somewhere to become the brand of the future. Pennar Industries, known for its remarkable precision-designed goods, has a stronghold over India’s primary growing industries. This blog intends to acknowledge the B2B company’s massive product portfolio and operation across 10 industries worldwide. 

Marketing is the backbone to channelling the best strategy into a funnel of successful business, whether industrial marketing or direct consumer marketing, to convert a business into a brand. The Digital workspace is familiar ground for companies globally to skyrocket their businesses.

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In this article, we will discuss the marketing strategy of Pennar Industries. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]