360° Marketing Strategy of Parag Milk Foods – With Extended Study

In this article, we’ll look at the marketing strategy of Parag Milk Foods, India’s premier brand and the most competitive and inventive power brand. This blog’s major goal is to inform you about how Parag milk foods became India’s most powerful brand.

Today’s company acquires customers – through Digital Marketing.  As the world goes digital, marketing follows them into the digital realm as well. 

As we all know today’s digital world is where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So if you are interested in updating your marketing skills, we organised IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.

In this blog, you will demonstrate a marketing strategy for Parag Milk Foods. So let’s start by learning about the company history, target audience, and the digital presence of Parag milk foods.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]