Previously we elaborated on the marketing strategy of Hyatt. In this article, we are going to elaborate on the marketing strategy of Northrop Grumman – an American multinational aerospace and defence technology enterprise.
The objective is to learn and gain insights into Northrop Grumman corporation and how it became one of the world’s largest weapons manufacturers and military tech services.
So it’s quite clear now that marketing is the essence of any business. With the right strategies, one takes its business to the next level. If you are curious to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
By the end of this blog, you will get to learn the entire marketing strategy of Northrop Grumman. Before diving deep into it, let’s begin with Northrop Grumman’s story, target audience and online presence.