Precise Marketing Strategy of NMDC – With Company Overview & Campaigns

In our previous article, we learned about the marketing strategy of BNP – a leading global resources company. In this article, we will elaborate on the Marketing Strategy of NMDC – the largest producer of iron ore in India.

lt owns and operates highly mechanized iron ore mines in Chhattisgarh and Karnataka and has its registered office in Hyderabad, Telangana.

The goal is to find out and delve deeper into NMDC and understand how NMDC went on to become the largest producer of iron ore by market capitalization and revenues.

As you’ll see, the planet is now completely online, and marketing is the backbone of every industry. If you would like to gain knowledge more about marketing, attend our  #1 Free Digital Marketing Masterclass with Certification | IIDE led by IIDE’s CEO and Founder, Karan Shah.

By the end of this blog, we’ll have learned NMDC’s entire Marketing Strategy. Let’s start with the company’s story, target audience, and digital presence before delving deeper.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 4, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]