Precise Marketing Strategy of NLC India – With Detailed Explanation

Updated on: Jan 3, 2023
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My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute.

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In a recent article. We discussed the marketing strategy of NTPC. In this article, we are going to elaborate on the marketing strategy of NLC India.

Marketing is an essential part of a company that can either make or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of NLC India in this blog. Before we start our deep dive, allow us to begin via way of means of gaining knowledge of the company’s story, goal audience, and virtual presence.

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About NLC India –

marketing strategy of nlc india - nlc india logo

Source – NLC India Limited

NLC India Limited (NLC) (formerly Neyveli Lignite Corporation Limited) is a principal public zone undertaking below the executive management of the Ministry of Coal, Government of India. It yearly produces approximately 30 million tonnes of Lignite from opencast mines at Neyveli withinside the nation of Tamil Nadu in southern India and at Barsingsar in the Bikaner district of Rajasthan nation.

The lignite is used at pithead thermal energy stations of 3640 MW establishing the ability to supply power. Its joint challenge has a thousand MW thermal energy station for the usage of coal. Lately, it has diversified into renewable energy manufacturing and established a 1404 MW sun energy plant to supply power from photovoltaic (PV) cells and fifty-one MW power from windmills.

NLC operates 4 opencast lignite mines with a complete potential of 30.6 million tonnes in line with annum (MTPA) at Neyveli and Barsingsar; Six lignite primarily based totally pithead thermal electricity stations with a combined potential of 3640 MW – at Neyveli and Barsingsar; and a one thousand MW coal primarily based totally thermal electricity Station at Thoothukudi, Tamil Nadu thru its subsidiary, NLC Tamil Nadu Power Limited (NTPL), a joint undertaking among NLC and TANGEDCO (fairness participation withinside the ratio of 89:11). NLC these days commissioned a 1×500 MW unit at Neyveli which is likewise Asia’s biggest lignite-fired boiler.

Quick Stats –

CEO Shaji John
CMO
Area Served World Wide
Industry Fuel and Thermal Ppower
Market Revenue 115.9 billion INR
Vision To continually imbibe best practices from the best Indian and International Organisations engaged in power generation; To play an active role in society and be sensitive to emerging environmental issues.
Tagline Creating wealth for Wellbeing

 

Marketing Strategy of NLC India –

Currently, NLC India uses the marketing concept as a part of its marketing efforts and marketing strategy. It has evolved from using the selling concept to the marketing concept by investing in research and development in the industry and consumer research.

Let’s begin the marketing strategy of NLC India by understanding its STP Analysis.

Segmentation, Targeting, and Positioning 

Market segmentation is the process through which NLC India decides to segment the overall market into smaller segments and groups that have similar attributes, buying behaviour, socio-economic background, etc. This is achieved to attain the institution of customers and customers greater successfully and effectively.

NLC India segments its services into –

  • Lignite Mining
  • Power Generation
  • Solar Power
  • Wind Power
  • Coal Mining

 Brand positioning and value proposition positioning are very critical to marketplace success in today’s competitive marketplace. 

NLC India needs to position its products in such a way that it creates a distinct image, and provides a specific identity or a reference point of the product and services in the customer’s head.

NLC India is positioned as a high-rated mining and power generation company.

Marketing Campaigns

They mainly use social media for their marketing. But they should do some marketing campaigns to benefit extra reach.

We have not discovered any advertising and marketing campaign completed via way of means of NLC India, they specifically use social media for their advertising and marketing. But they ought to do a little advertising and marketing campaigns to gain greater reach.

Social Media Marketing 

Nlc India can be found on various social media platforms.

  • Instagram – 1K+
  • Facebook – 14K
  • LinkedIn – 7K
  • Twitter – 6K+

Nlc India is active on all the above platforms.

Generally, on their social media platforms, they share posts on special occasions and festivals. But they should share more content on a regular basis to gain more reach.

On their social media platforms, they percentage posts on unique events and festivals. But they have to percentage extra content material on an everyday foundation to benefit extra reach.

SEO Strategies

marketing strategy of nlc india - ubersuggest seo screenshot

Source – UberSuggest

SEO rankings state that having fewer than 500 keywords is awful, having more than 1000 keywords is okay, and having more than 10,000 keywords would be excellent. NLC India has 7K+ organic keywords, which is good. The monthly traffic is over 74K, which is astounding once more. The enormous amount of work that went into the SERP results that yielded this result shows that NLC India is on the right track and will keep expanding in this industry.

Influencer Marketing

We haven’t found information about influencer marketing because they are into b2b business and under the government.

E-commerce Strategies

They don’t have any e-commerce platform because they are in the b2b sector and under the government.

Mobile Apps

 They don’t have any mobile apps, because they are not dealing with individual customers.

Content Marketing Strategies

For content marketing, NLC India mostly uses social media and is active on most platforms such as Facebook, Instagram, Linkedin, and Twitter.

Generally, on their social media platforms, they share posts on special occasions and festivals. But they should share more content on a regular basis to gain more reach, they percentage posts on unique events and festivals. But they have to percentage extra content material on an everyday foundation to benefit extra reach.

On their social media systems, they proportion posts on unique events and festivals. But they ought to proportion extra content material on an everyday foundation to benefit extra reach, they cent post on precise activities and festivals. But they should per cent more content material cloth on an ordinary basis to gain more reach.

Of this, the marketing strategy of NLC India comes to an end. Let’s conclude with the facts we learned.

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What’s Unique in the Marketing Strategy of NLC India?

NLC does not use many market tactics as it is a B2B Business under the government. But as we see currently marketing is very essential irrespective of the industry they are part of. 

Since it connects a firm with its clients when they are online and operates across numerous industries, digital marketing is crucial, as we all know. Through email marketing, social media marketing, and Google’s PPC and SEO operations, businesses may reach their target customers. Look at the 4-Month Digital Marketing Course and 11-Month Digital Marketing Course given by IIDE if you want to learn more and advance your skills.

If you’re interested in learning more about digital marketing, you can also register for one of our free online master classes taught by Karan Shah, CEO of IIDE.

We sincerely hope that this article on the marketing strategy of NLC India has given you insightful knowledge about the firm.

Visit our IIDE Knowledge portal for more fascinating case studies if you prefer in-depth analyses of firms, such as the marketing strategy of NLC India.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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