Extensive Marketing Strategy of NBCC – With Detailed Explanation

In our previous article, we learned thoroughly about the Marketing Strategy of Union Bank of India, which stands among the well-established public sector banks in the country. In this blog, we’ll be going through the detailed marketing strategy of NBCC (India) Limited, which is a government of India Navratna Enterprise.

The primary objective is to help you gain insights into NBCC, and how it emerged as the undisputed leader in the construction sector of the Indian economy.

Marketing acts as the backbone of the company to promote its product, and services to generate sales or awareness according to the needs of the campaign. In the digital era, everyone is more inclined toward different digital mediums of the same sector. If you don’t want to miss out on being a part of this newly established digital era, then you must check out our Free Masterclass on Digital Marketing and gain a basic insight into the topic from the CEO and Founder of IIDE, Karan Shah. 

We will dive deep into the Marketing Strategy of NBCC India. Before that let us gain some insights into the company, its story, target audience, and much more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.