Extensive Marketing Strategy of NBCC – With Detailed Explanation

In our previous article, we learned thoroughly about the Marketing Strategy of Union Bank of India, which stands among the well-established public sector banks in the country. In this blog, we’ll be going through the detailed marketing strategy of NBCC (India) Limited, which is a government of India Navratna Enterprise.

The primary objective is to help you gain insights into NBCC, and how it emerged as the undisputed leader in the construction sector of the Indian economy.

Marketing acts as the backbone of the company to promote its product, and services to generate sales or awareness according to the needs of the campaign. In the digital era, everyone is more inclined toward different digital mediums of the same sector. If you don’t want to miss out on being a part of this newly established digital era, then you must check out our Free Masterclass on Digital Marketing and gain a basic insight into the topic from the CEO and Founder of IIDE, Karan Shah. 

We will dive deep into the Marketing Strategy of NBCC India. Before that let us gain some insights into the company, its story, target audience, and much more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]