Complete Marketing Strategy of Nava Bharat Ventures

In our previous article, we have learnt about the SWOT analysis of Nava Bharat Ventures. In this article, we are going to learn about the marketing strategy of Nava Bharat Ventures – India’s leading manufacturing company. 

The objective is to help you gain insights into Nava Bharat Ventures’ transition from a ferroalloy manufacturer to becoming one of the most respected and leading Multinational companies.

Marketing is the art of advertising a company’s product in such a way that it is visible to a maximum number of people and reaches its potential buyers or target audience. As the World is going Digital day by day for its advantage, how can Marketing stay back? 

Marketing has also followed them in the form of Digital Marketing. If you want to gain more insights on Digital Marketing, do check out Free Masterclass on Digital Marketing by Karan Shah, Founder and CEO of IIDE.

We will go in-depth about the marketing strategies followed by Nava Bharat Ventures in this blog but let’s first understand the company, its story, target audience and digital presence. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.