Complete Marketing Strategy of Nava Bharat Ventures

Marketing Strategy of Nava Bharat Ventures 

Let’s begin digging deep into the genuine Marketing Strategies followed by the Company with its STP:  

Segmentation, Targeting and Positioning 

Nava Bharat Ventures are segmented into different ways as per the different aspects. Based on geographical terms, located in India, South East Asia and Africa. It’s also categorized into Ferro Alloys, Operation & Maintenance, Energy, Mining, Agribusiness and Healthcare industries.

The target audience of Nava Bharat ventures is businesses. They are serving the country’s industrial consumers or companies. Like, In their ferroalloys company, they produce manganese and chromium alloys, which is an essential part of steel used in several heavy industries such as automotive, railways and construction, and the manufacture of stainless steel consumer goods. 

They are positioned as No. 1 for their service in various industries in the local, state, national, and international markets. 

Marketing Campaigns 

The company performs Corporate Social Responsibility (CSR) programmes for Sustainable Development. They believe that “aspirations as a business go hand-in-hand with the aspirations of the communities”. This way they have been engaging and serving for more than 45 years now. It’s been more than just a requirement for them, central to their operations as well as core values and became an integral part of their growth as MNC. They focus on 3 crucial aspects – Health, Education, and Livelihood.

• Healthcare 

Promoting Healthcare includes preventive healthcare services and awareness programmes. They are expecting to spend around 1 Lakh on this.

• Education

Improve the quality of education including special education by providing support. They have a set budget of around 1.8 Lakhs.

• Livelihood

Skill Development Programs for vocation skills or livelihood enhancement projects and employment generation programs especially for women. The budget set is 153.7 lakhs

• Other Programs

Rural Development programs and projects. The approximate budget is 13.3 Lakhs. The total combined proposed budget is 460 Lakhs around.

Social Media Marketing

The company can be found only on a few social media platforms which include –

• Facebook – 4.4k likes and follows
• Linkedin – 3.2k followers

The company is not very much active on social media. They only have a FB page and a Linkedin profile, out of which they are more active on Linkedin. 

They are mostly posting Festive pictures only, which is not very beneficial for the company in terms of marketing their product. They should start posting some engaging and informational content.

SEO Strategies

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is average, and 10,000+ is amazing. As we can see that Nava Bharat Ventures has 1095 organic keywords and it’s considered average. That means the digital marketing of the company is not doing that great.

Also, the organic monthly traffic is 7,247 which is in the middle. Hence, it needs improvements in its SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.

If you want to learn more about SEO strategies to rank your website higher and gain more organic traffic, check out this Online Search Engine Optimization Course by IIDE.

Influencer Marketing 

It doesn’t contribute to influencer marketing strategy as they believe in their case, the other organizations act as their consumers and there is no need to follow influencer marketing strategy here to promote it. 

What we believe is that a proper analysis should be done to use this strategy to target their business customers. Also, an eye should be kept on their competitors to get a rough idea about what they are doing in the market or the strategies used by them.

E-commerce Strategies 

Nava Bharat Ventures does not follow an E-commerce Strategy. They do not have an online selling portal as they are a B2-B Company manufacturing products that cannot be sold directly to consumers. But, they do have an official website containing all the information regarding the company on it including statistics of the company, financial reports, etc.

Mobile Apps

Again, Considering this is a B2b industrial-based Company different from B2C, there is no need to have its Mobile Application as everything differs from its Target audience to the communication. 

Content Marketing Strategies 

There is no proper content marketing strategy followed at Nava Bharat ventures website to perform good SEO or to rank it on top of SERP. They have their own sales team to do the work. There is no such blog column present on their website for informational content. They also Press release only their Financial Reports at the end of the Financial year.

This ends our elaborative marketing strategy of Nava Bharat Ventures. Let us conclude our learning below from the marketing strategy of Nava Bharat Ventures.

Conclusion – What’s Different in Nava Bharat Ventures Marketing?

From the above-gathered information, we can see that Nava Bharat Ventures is not utilizing the power of Digital Marketing in its favour. Considering it a B2B Company, many Strategies become irrelevant to it, but some remain like Content Marketing strategies that need to be followed effectively.

As the digital space is experiencing a boom in today’s world, a company needs to do better digital marketing. 

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Nava Bharat Ventures has given you a good insight into the company’s marketing strategies.

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