Marketing Strategy of MSCI: Overview & STP Analysis

In a previous article, we learned about the complete marketing strategy of Financepeer. This blog will look at the marketing strategy of MSCI – the Best Index Provider.

Briefly, Morgan Stanley Capital International Indexes (MSCI) provides global fixed income, real estate indexes, multi-asset portfolio analysis tools, equity, ESG, and climate products.

Here is the marketing strategy of MSCI on how they expand and enhance and maintain their indexes but before that, you should take a look at Karan Shah’s Free Masterclass on Digital Marketing 101 offered by IIDE if you’re interested in learning more about digital marketing.

In this blog, we will see the marketing strategy of MSCI. But, before we dive deep into it, let us start by learning about the company, company story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]