Detailed marketing strategy of Mphasis- with company overview

In a previous article, we learned about the Detailed Marketing Strategy of Infosys, an Indian leading company in next-generation digital services and consulting.

In this blog, we are going to elaborate on the marketing strategy of MPHASIS – multinational information technology services and consulting company.

Mphasis Limited is an Indian multinational information technology services and consulting company based in Bangalore.

The company provides infrastructure technology and applications outsourcing services, as well as architecture guidance, application development and integration, and application management services

As we all know Digital marketing is very necessary these days, where else every brand has shown the best marketing strategy to inform the customer about the new launch of the product through different campaigns, advertising etc.

If you are keen to learn digital marketing then watch IIDE’s Free Masterclass on Digital Marketing.

Here is the marketing strategy of MPHASIS, 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 23, 2024

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.