Precise Marketing Strategy of Milkbasket – With Detailed Explanation

In a recent article, we studied the marketing strategy of Dunzo. In this article, we are going to talk about the marketing strategy of Milkbasket.

Breaking your dreamy sights just to bring household items is such a mood destroyer. Not only do you think about it but also the Brand – Milkbasket !! Getting late for your work but you are also hungry and going to the shop at this time is such a task, but don’t worry because from this time Milkbasket got your back. Get all your fresh daily essentials in one basket at your doorstep at sharp 7 am.

Having an effective marketing strategy is very important for all companies irrespective of what they are selling. Marketing in today’s world has become so easy and specific that it brings benefits to both the buyer and the seller.

Brand marketing is changing as the world goes digital. Check out our Free Masterclass on Digital Marketing if you want to see what’s new. In this blog, we’ll go through the marketing strategy of Milkbasket including various factors like STP Analysis, SEO strategy, Social media Presence and much more. Let’s begin by studying the company’s origins, development, products, and track record of success.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Feb 21, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.