Precise Marketing Strategy of Milkbasket – With Detailed Explanation

In a recent article, we studied the marketing strategy of Dunzo. In this article, we are going to talk about the marketing strategy of Milkbasket.

Breaking your dreamy sights just to bring household items is such a mood destroyer. Not only do you think about it but also the Brand – Milkbasket !! Getting late for your work but you are also hungry and going to the shop at this time is such a task, but don’t worry because from this time Milkbasket got your back. Get all your fresh daily essentials in one basket at your doorstep at sharp 7 am.

Having an effective marketing strategy is very important for all companies irrespective of what they are selling. Marketing in today’s world has become so easy and specific that it brings benefits to both the buyer and the seller.

Brand marketing is changing as the world goes digital. Check out our Free Masterclass on Digital Marketing if you want to see what’s new. In this blog, we’ll go through the marketing strategy of Milkbasket including various factors like STP Analysis, SEO strategy, Social media Presence and much more. Let’s begin by studying the company’s origins, development, products, and track record of success.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Feb 21, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]