Exclusive Marketing Strategy of Meituan – With STP Analysis & Campaigns

In our previous article, we learnt about the detailed Marketing Strategy of Flipkart, one of the leading Indian e-commerce companies. In this blog, we are going to explain the Marketing Strategy of Meituan – one of the world’s largest online and on-demand delivery platforms.

The main objective is to discover and gain more insights into Meituan and how it became one of the world’s largest online and on-demand delivery platforms that provides quality services to its clients.

As you might know that marketing plays a key role in determining the success rate of a business. And now that the whole world has gone digital, marketing has proved to be an important asset in the digital world as well. If you are keen to learn more about digital marketing, then make sure you check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

We will fully learn about the marketing strategy of Meituan in this blog. But before we begin, Let’s start by knowing more about the Company’s story, digital knowledge and target audience.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 25, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]