In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the marketing strategy of Mazagon Dock Shipbuilders.
Mazagon Dock Shipbuilders are one of the largest manufacturers of warships and submarines for the Indian Navy. Mazagon Dock Shipbuilders Limited main activities are construction of warships and submarines with facilities situated at Mumbai and Nhava.
Marketing is one of the key factors that made Mazagon Dock Shipbuilders successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this case study, we will learn about the marketing strategy of Mazagon Dock Shipbuilders. But first, let us know about the company and the product better.
About Mazagon Dock Shipbuilders
Mazagon Dock Shipbuilders Limited established in 1934, aptly called “Ship Builder to the Nation,” is a leading Ministry of Defence public sector undertaking shipyard in India. The company’s main interests are the manufacture of warships and submarines, with facilities in Mumbai and Nhava (under development). Mazagon Dock Shipbuilders Limited takes interest in building tankers, cargo bulk carriers, passenger ships and ferries for the Indian Navy and offshore platforms and associated support vessels for offshore oil drilling.
Since 1979, they have been able to build battleships, submarines, and commerce ships up to 40,000 DWT. The company includes a significant number of facilities for outfitting work, each with modern equipment and machines dedicated to hull fabrication and ship construction.
Mazagon Dock Shipbuilders Limited has competent people to implement CAD/CAM/CIM utilising the most up-to-date ship design software, running from a number of workstations with the most up-to-date computer hardware to give up-to-date design and production assistance commensurate with the yard’s capabilities. The workforce is well-versed in a variety of fields. Regular training programmes keep the personnel up to date on the most cutting-edge practices in their field.
| CEO | SHEKHAR PATIL |
|---|---|
| CMO | N/A |
| Area Served | India & offshore clients |
| Industry | Shipbuilders |
| Market Share/ Revenue | 5,289.53 Crores INR |
| Vision | To be a progressive and profitable shipyard building World Class Warships and Submarines using State-of-the-Art Technology. |
| Tagline | Ship Builder to the Nation |
Marketing Strategy of Mazagon Dock Shipbuilders
Mazagon marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.
Segmentation, Targeting and Positioning
Segmentation
Mazagon Dock Shipbuilders manufactures warships, submarines, tankers, cargo bulk carriers, passenger ships and ferries for the Indian Navy and offshore platforms and associated support vessels for offshore oil drilling. Each Segment is a collection of customizable products created to serve different consumers in various ways, with products that provide numerous capacities, durability, and world-class performance.
Targeting
The target customer of Mazagon Dock Shipbuilders is the Indian navy and Mazagon Dock Shipbuilders is truly devoted to serving the nation by undertaking manufacturing of shipyard under the Ministry of Defense which is why Mazagon Dock Shipbuilders Limited, aptly called “Ship Builder to the Nation”.
Positioning
Mazagon Dock Shipbuilders maintains its position in high-quality projects. Mazagon Dock Shipbuilders has a long-standing commitment to creating responsible warships and submarines that can help to defend the nation. Sustainability is an integral component of their approach to business and work practices.
Marketing Campaigns
Mazagon Dock Shipbuilders does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their company.
Avoiding conducting marketing campaigns is not creating any impact on the business of Mazagon Dock Shipbuilders, as it is India’s prime shipyard. The company gets work opportunities primarily from the Indian government and offshore platforms and associated support vessels for offshore oil drilling.
Work opportunities include manufacturing warships and submarines for the Indian Navy. Mazagon Dock Shipbuilders had also delivered cargo ships, passenger ships, supply vessels, multipurpose support vessels, water tankers, tugs, dredgers, fishing trawlers, barges & border outposts for various customers in India as well as abroad.
Social Media Marketing
Mazagon Dock Shipbuilders are not active on social media sites. They can only be found on business platforms like LinkedIn and Twitter.
Facebook: No account found. They don’t have any profiles on Facebook to date.
Linkedin: Mazagon Dock Shipbuilders has a LinkedIn following of 6.5k people. The company seldom in terms of posting content on LinkedIn. There are no posts posted on LinkedIn to date.
Instagram: No account found. They don’t have any profiles on Instagram to date and it’s okay for a ship-building company to not have a profile on Instagram because Instagram is more of an entertainment platform. The majority of the audience i.e. youngsters will not be much interested in checking out posts related to the completion of manufacturing of warships and submarines by a shipyard company.
Twitter: Mazagon Dock Shipbuilders Limited, one of India’s leading Defence PSU shipyards has an official account on Twitter under the Ministry of Defence, Government of India. Followers – 458+.
They are not active on other social media platforms or entertainment platforms like Facebook & Instagram since it is a huge Defence PSU shipyards company and it directly deals with the Indian government, and offshore clients to take manufacturing projects.
SEO Strategy
According to the ubersuggest traffic analyzer, Mazagon Dock Shipbuilders has a very good SEO strategy and an adequate amount of keywords. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience.
Also, they have an excellent number of organic visitors every month. Mazagon Dock Shipbuilders has worked greatly on its SEO strategy to make its SEO marketing and strategy very strong.
E-commerce Strategy
Mazagon Dock Shipbuilders really does not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their customers online than physical.
Mazagon Dock Shipbuilders Limited is a company that is engaged in delivering complex projects, primarily to the Indian defence and navy sector. E-commerce doesn’t take up much space in the marketing strategy of Mazagon Dock Shipbuilders. Mazagon Dock Shipbuilders does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.
Content Marketing Strategies
Mazagon Dock Shipbuilders Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website.
They do say about their achievements on their website and the growth strategy they are going to imply in future. Other than that, on their website, you can consume content including press releases, project portfolios, health & safety and environmental-related policies followed by Mazagon Dock Shipbuilders, information on products manufactured by the company, CSR & SD initiatives, careers etc. and many more.
They do have ample information on their website – https://mazagondock.in/Home.aspx which can be consumed to know more about Mazagon Dock Shipbuilders.
This ends the elaborative marketing strategy of Mazagon Dock Shipbuilders. Let us conclude our learning below from the marketing strategy of Mazagon Dock Shipbuilders.
What’s unique about Mazagon Dock Shipbuilders’ marketing strategy?
In conclusion, Mazagon Dock Shipbuilders has beaten its competition and therefore the biggest reason for that’s its amazing marketing efforts in highlighting the brand to its customers. Marketing is one of the pillars of any business, and currently, this pillar goes through rapid change. With the increasing importance of digital marketing, learning about the growing field is a crucial step.
As we all know, digital marketing has taken a drastic change because of pandemics that affected every business. Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Mazagon Dock Shipbuilders has given you a good insight into the company’s marketing strategies.
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