Maruti Suzuki’s Marketing Strategy Unveiled: India’s Car Leader

We are sure you have been on our platform for a long time or have gone through previous articles on successful brands before arriving here. Today, we shall be talking about a mammoth in the Indian auto industry which we are sure is well known and probably the first brand which comes to the mind of an Indian when buying a car. Maruti Suzuki, today composes a lion’s share in the market with almost one in every two cars being from this company.

The basic aim of the Marketing Strategy of Maruti Suzuki is to give you deep insights into Maruti Suzuki’s journey from a mere collaboration between Maruti Udyog (A government-owned entity) and Japan’s Suzuki Motor Corporation in the early 1980s to being at the top of the auto industry presently.

A well planned and executed marketing knowledge is essential for any organization to crack and scale to greater heights. With the onset of the digitalization wave, equipping yourself with digital marketing skills has become all the more important. To aid you in this process, we cordially invite you to attend a masterclass in this field which is organized by the Founder and CEO of IIDE, Mr Karan Shah himself. 

This blog shall give you full enlightenment into the marketing strategy of Maruti Suzuki to help you gain an overall understanding of this giant. Let’s begin with an idea of the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 10, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.