We are sure you have been on our platform for a long time or have gone through previous articles on successful brands before arriving here. Today, we shall be talking about a mammoth in the Indian auto industry which we are sure is well known and probably the first brand which comes to the mind of an Indian when buying a car. Maruti Suzuki, today composes a lion’s share in the market with almost one in every two cars being from this company.
The basic aim of the Marketing Strategy of Maruti Suzuki is to give you deep insights into Maruti Suzuki’s journey from a mere collaboration between Maruti Udyog (A government-owned entity) and Japan’s Suzuki Motor Corporation in the early 1980s to being at the top of the auto industry presently.
A well planned and executed marketing knowledge is essential for any organization to crack and scale to greater heights. With the onset of the digitalization wave, equipping yourself with digital marketing skills has become all the more important. To aid you in this process, we cordially invite you to attend a masterclass in this field which is organized by the Founder and CEO of IIDE, Mr Karan Shah himself.
This blog shall give you full enlightenment into the marketing strategy of Maruti Suzuki to help you gain an overall understanding of this giant. Let’s begin with an idea of the company.
