Marketing Strategy of Manulife: STP Analysis & Campaigns

In a previous article, we learned about the detailed Swiss Re.  In this blog, we are going to elaborate on the marketing strategy of Manulife –A Canadian multinational insurance company and financial services provider.

The objective is to learn and gain insights into Manulife and how it became a multinational insurance company and financial services provider in the world.

The world has fully adapted to the use of the internet, and marketing is the backbone of every industry. For a more in-depth insight into digital marketing do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of Manulife by the end of this blog. Before going any further, let’s begin with the company’s introduction, digital presence, and targeted audience.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]