Name: Extensive Marketing Strategy Of Macrotech Developers:2025
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736875761800.jpg

small_upload-1736875761800.jpg

thumbnail_upload-1736875761800.jpg

upload-1736875761800.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About – MacroTech Developers</b></h2><p><img decoding="async" class="wp-image-284931 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875758618-8509bc7c2fd3a71b62c5acc014dceceb.webp" alt="Marketing Strategy of Macrotech Developers" width="400" height="240"></p><p><span style="font-weight: 400;">The company, formerly known as Lodha Developers, is </span><a href="https://www.constructionweekonline.in/list/top-50-real-estate-companies-2019" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">a leading Mumbai-based real-estate developer</span></a><span style="font-weight: 400;">. It is raising Rs 2,500 crore for its IPO. Macrotech Developers Limited, which commenced its operations in 1995 with Mangal Lodha at the helm, is a large realty player focused on constructing residential apartments in the Mumbai Metropolitan Region (MMR).&nbsp;</span></p><p><span style="font-weight: 400;">The company, formerly known as Lodha Developers Limited (until 2019), primarily focuses on the affordable and mid-income housing segment, which accounted for nearly 55 per cent of its sales in FY21. The premium and luxury residences segment is also a crucial segment for the company, accounting for nearly 40 per cent of the sales. Development of commercial real estate, logistics, and industrial parks accounted for the rest.</span></p><p><span style="font-weight: 400;">The company currently has 36 ongoing projects covering around 29 million square feet (MSF) of developable area and 18 planned projects spanning over 45 MSF. The company also has a land bank of 3803 acres in MMR which can potentially develop 322 MSF overall. This is the company’s third attempt to come out with an IPO after two failed attempts in 2010 and 2018. During the financial year 2019-20, it reported a profit of roughly Rs 720 crore on sales of Rs 12,561 crore.</span></p><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Macrotech Developers</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Abhishek Lodha</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">Sushil Kumar</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">India, London</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Real Estate &amp; Construction</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">₹42,392.97 Cr</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">To become the best real estate company in India</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">Build a Better Life</td></tr></tbody></table></div></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of MacroTech Developers</b></h2><h3><b>Segmentation, Targeting, Positioning</b></h3><p><span style="font-weight: 400;">MacroTech Developers are a real estate corporation and have patronage who are looking to buy an aesthetic, luxurious property. MacroTech Developers have segmented themselves in terms of property makers and dealers. Their commitment to their work makes them unique and stand differently in the market. They use premium quality bricks, cement, and iron in their making which makes their products and services luxurious.</span></p><p><span style="font-weight: 400;">The MacroTech developers have a target audience that belongs to the higher income group. They have targeted the higher income group who are capable enough to buy their products and prove their loyalty to the company. MacroTech developers have created a network of luxurious life not only in India but also outside India.&nbsp;</span></p><p><span style="font-weight: 400;">MacroTech has positioned itself as the best corporation which provides aesthetic, luxurious, and ready-to-move-in apartments to their patronage. MacroTech developers have a skimming price strategy.</span></p><h3><b>Marketing Campaigns&nbsp;&nbsp;</b></h3><p><img decoding="async" class="wp-image-302293 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875759640-2401ee0df2c71e9c9fa8193e126544b1.webp" alt="Marketing Strategy of Macrotech Developers - Campaign 1" width="405" height="270" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/1-29.jpgw3.webp 405w, https://iide.co/wp-content/uploads/2022/06/1-29-300x200.jpg 300w, https://iide.co/wp-content/uploads/2022/06/1-29-150x100.jpg 150w" sizes="(max-width: 405px) 100vw, 405px"></p><p><span style="font-weight: 400;">The MacroTech Developers releases its next campaign on the occasion of Diwali where they define the luxury and significance of home and the joy of the Diwali festival in their homes.<br></span><span style="font-weight: 400;">Lodha Group | Perfect Homes For The Perfect Homemakers | Diwali DVC</span></p><p><img decoding="async" class="wp-image-302294 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875760144-77f97529742d06504e19f26cce705177.webp" alt="Marketing Strategy of Macrotech Developers - Campaign 2" width="421" height="258" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/4-11.jpgw3.webp 421w, https://iide.co/wp-content/uploads/2022/06/4-11-300x184.jpg 300w, https://iide.co/wp-content/uploads/2022/06/4-11-150x92.jpg 150w" sizes="(max-width: 421px) 100vw, 421px"></p><p><span style="font-weight: 400;">Recently, on May 11, 2022, the company launched its new ad campaign featuring TV Actor Sourabh Raj Jain, Saiee Manjrekar &amp; Tina Dutta. For a beautiful life in a thriving enclave – Casa Eden at Upper Thane. Click on the link above to have a look at the beautiful ad.</span></p><p><a href="https://www.youtube.com/watch?v=9FZ78ygtyY8&amp;t=57s" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Casa Eden at Upper Thane ft. Tina Datta, Saiee Manjrekar &amp; Sourabh Raaj Jain</span></a></p><p><img decoding="async" class="wp-image-302295 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875760613-f105eb55554db0efe49fd79c16586529.webp" alt="Marketing Strategy of Macrotech Developers - Campaign 3" width="467" height="327" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/6-9.jpgw3.webp 467w, https://iide.co/wp-content/uploads/2022/06/6-9-300x210.jpg 300w, https://iide.co/wp-content/uploads/2022/06/6-9-150x105.jpg 150w" sizes="(max-width: 467px) 100vw, 467px"></p><p><span style="font-weight: 400;">In October 2018, the company released an ad campaign featuring Akshay Kumar where he talks about the features of the company, what they offer and how they offer. This ad is one of the most successful ads in history with 7+million views.&nbsp;<br></span><a href="https://youtu.be/KZbOxD-yYfg" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://youtu.be/KZbOxD-yYfg</span></a><span style="font-weight: 400;">&nbsp;<br></span></p><h3><b>Social Media Marketing</b></h3><p><span style="font-weight: 400;">The company does not endorse any of the products or services on any of the social media platforms like Instagram, Twitter, Facebook, etc. since social media platforms may not be the suitable channel for Macrotech Developers to target the right kind of audience. But social media platforms can contribute to the brand image and reputation of the firm which Macrotech Developers should take advantage of.</span></p><h3><b><br>SEO Strategies&nbsp;&nbsp;</b></h3><p><img decoding="async" class="wp-image-302296 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875761132-a2b1a5c6084f832ec8fdf0c995553eef.webp" alt="Marketing Strategy of Macrotech Developers - SEO" width="298" height="408" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/8-2.jpgw3.webp 298w, https://iide.co/wp-content/uploads/2022/06/8-2-219x300.jpg 219w, https://iide.co/wp-content/uploads/2022/06/8-2-150x205.jpg 150w" sizes="(max-width: 298px) 100vw, 298px"></p><p><span style="font-weight: 400;">SEO strategies have no other alternative and MacroTech Developers use them to the fuller extent as we have already seen that most of the traffic comes from the searches made online. Macrotech developers drive around 89.9% of organic traffic and the rest comes from paid marketing campaigns. This proves that MacroTech Developers is fueled by a foolproof SEO Strategy along that working hard enough to keep the brand soaring in Google Organic SERP results.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">The company does follow the Influencer Marketing Strategy. Still, after analyzing the whole company image and reputation the company does not need to follow the influencer marketing strategy in order to succeed because it is already a successful corporation with its patronage trust, and loyalty. The company already onboarded Twinkle Khanna &amp; Akshay Kumar as their brand ambassador. Influencer marketing becomes redundant for the company.</span></p><h3><b><br>E-Commerce Strategies</b></h3><p><span style="font-weight: 400;">MacroTech developers have their own website where the patron can check the apartment or house according to their interest. Apart from this, they have also listed themselves on 99acres.com &amp; magicbriks.com</span><span style="font-weight: 400;">. The website serves as a link between the patronage and the company.&nbsp;</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">Macrotech developers don’t have any mobile apps.&nbsp;</span></p><h3><b><br>Content Marketing Strategy</b></h3><p><span style="font-weight: 400;">MacroTech Developers releases blogs on a weekly-monthly basis on their website.</span></p><p><span style="font-weight: 400;">The blogs are categorized under six categories: Sustainability, Lifestyle, Living, Buying guide, Perspective &amp; Commercial, which describes the luxury of life in the estates built by MacroTech Developers.</span></p><p><span style="font-weight: 400;">The Commercial Blogs describe the innovative workplaces and the more smart workplaces will be the more happy and productive employees will be.&nbsp;</span></p><p><span style="font-weight: 400;">The Lifestyle Blogs describe the beauty of life in the hands of nature and the natural environment which ensures the scope of sustainability and growth physically and mentally.</span></p><p>This ends our elaborative marketing strategy of Macrotech Developers. Let us conclude our learning below from the marketing strategy of Macrotech Developers.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique in Macrotech’s Marketing?</b></h2><p><span style="font-weight: 400;">Macro tech Developers, being a real estate company has an excellent reputation and customer loyalty the company follows the traditional methods but is still effective in creating their brand value methods like advertising on billboards, and newspapers listing on real estate agency platforms helps the company a lot in creating a fruitful image. The company has a domain authority of 43 which makes the website trustworthy and reliable.</span></p><p><span style="font-weight: 400;">The company does not focus much on digital marketing but as concerned with the present scenario the company should follow the practice of digital marketing which will help in attracting investors and more audience reach. </span></p><p><span style="font-weight: 400;">Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out</span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;"> IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Macrotech Developers India has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Macrotech Developers, check out our</span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;"> IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Macrotech Developers, and do share your thoughts on this case study of the marketing strategy of Macrotech Developers in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Learning Methodology</h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

Get Brochure

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


This is the complete marketing strategy of Macrotech Developers. In this, we have discussed the various ways of marketing used by Macrotech Developers.

Extensive Marketing Strategy Of Macrotech Developers:2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous blog we talked about the </span><a href="https://iide.co/case-studies/swot-analysis-of-macrotech-developers/"><span style="font-weight: 400;">SWOT analysis of Macrotech Developers</span></a><span style="font-weight: 400;"> and now let us have a look at the marketing strategy of Macrotech Developers.</span></p><p><span style="font-weight: 400;">Macrotech Developers is an Indian construction company that employs over 2700 people and is the largest by gross turnover in the Indian region.</span></p><p><span style="font-weight: 400;">Marketing is another criterion that has helped Macrotech Developers become a household identifier. Marketing unfolds as the world goes online, and if you want to stay ahead of the curve, check out our Free MasterClass on </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Digital Marketing</span></a><span style="font-weight: 400;"> 101 taught by IIDE’s CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">Want to learn more about Macrotech Developers’ success in the construction industry? This blog will teach you about the Marketing Strategy of Macrotech Developers. Before we begin, learn more about the Macrotech Developers company, including how it was founded, its products, financial position, and competitors.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of Macrotech Developers: Detailed Insights

Aditya Shastri

Courses Recommended for you

Aditya Shastri