Name: Profound Marketing Strategy Of Lupin - 2025 - IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Lupin Pharmaceuticals</strong></h2><p style="text-align: center;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-349575 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875737202-a5b6232f00590722c0d1742aa141445d.webp" alt="marketing strategy of lupin - logo" width="419" height="510"><span style="font-weight: 400;">Source – Wikipedia</span></p><p><span style="font-weight: 400;">Lupin was founded in 1968 by Desh Bandhu Gupta (DBG), who was </span><span style="font-weight: 400;">working as a professor at Birla Institute, BITS- Pilani. He believed </span><span style="font-weight: 400;">science can be a potent catalyst for change and transformation. DBG decided to name his company after a flower.</span></p><p><span style="font-weight: 400;"> Lupin flowers can grow in harsh conditions and also nourish the soil. Lupin was founded by DBG to address medical gaps despite the difficulties present in the region, inspired by nature’s example of unselfish giving and resiliency.</span></p><p><span style="font-weight: 400;">The Mumbai-based multinational Pharmaceutical company is currently the tenth-largest generic pharma company in terms of revenues and the seventh-largest in terms of market Capitalization.</span></p><p><span style="font-weight: 400;">Now headed by DBG’s daughter, Vinita Gupta, Lupin has since risen to become a household name in combating tuberculosis. Lupin has also expanded to over 100 countries across 6 continents in the world. Its growth has seen it acquire pharmaceutical companies in India, Japan, South Africa, etc.</span></p><p><strong>Quick Stats</strong></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Vinita Gupta</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Vinita Gupta">Chetan Rana</td></tr><tr><th scope="row">Area served</th><td data-label="Vinita Gupta">Global</td></tr><tr><th scope="row">Industry</th><td data-label="Vinita Gupta">Pharma and Healthcare</td></tr><tr><th scope="row">Revenue</th><td data-label="Vinita Gupta">US$2.0 billion, 2021</td></tr><tr><th scope="row">Vision</th><td data-label="Vinita Gupta">Lupin Pharmaceuticals is committed to bringing innovative products for the healthcare professionals to improve the health and well-being of individuals</td></tr><tr><th scope="row">Tagline</th><td data-label="Vinita Gupta">Being Lupin, enriching lives everyday</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Lupin –&nbsp;</strong></h2><p>Let’s start the marketing strategy of Lupin. First, let’s see the STP Analysis.</p><h3><strong>Segmentation, Targeting and Positioning</strong></h3><p><span style="font-weight: 400;">This is because Lupin aims to bridge the gap between healthcare and humanity. And this is achieved by developing new and improved products and product line extensions to aid to improve healthcare experiences.</span></p><p><span style="font-weight: 400;"> Products for TB, cardiovascular, oral, pediatric products, and antiinfectives have been produced by Lupin Pharmaceuticals</span></p><p><span style="font-weight: 400;">Lupin has made its name as one of the best pharmaceutical companies globally. Its firm stand against tuberculosis has made it a household name in the Healthcare industry.&nbsp;</span></p><h3><strong>Marketing Campaigns</strong></h3><p><img decoding="async" class="aligncenter wp-image-349573 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875738226-2dd5b71c6afd65aff8f83f66d763cfd4.webp" alt="marketing strategy of lupin - marketing campaign" width="929" height="405" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-371.pngw3.webp 929w, https://iide.co/wp-content/uploads/2022/11/Screenshot-371-480x209.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 929px, 100vw"></p><p><span style="font-weight: 400;">With more than 35 million Indians suffering from asthma, Lupin launched its digital asthma educator platform (AST Campaign), a campaign to teach asthma patients about the right use of inhalers. </span></p><p><span style="font-weight: 400;">With no cure for asthma, it could be managed with proper vigilance, treatment, drug adherence and medical checkups to enable patients to lead a normal life. This campaign was voted Marketing Campaign of the Year.</span></p><p><img decoding="async" class="aligncenter wp-image-349572 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875738912-2a1f22ba40137f6c9c7eca22388b7881.webp" alt="marketing strategy of lupin - marketing campaign" width="545" height="291" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-370.pngw3.webp 545w, https://iide.co/wp-content/uploads/2022/11/Screenshot-370-480x256.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw"></p><p><span style="font-weight: 400;">The Shakti campaign from Lupin aims to engage the target market across India through a variety of activities, both offline and online, interactive social media sessions, sharing educational videos from doctors, and in-clinic awareness activities for patients to better understand cardiovascular diseases in women.</span></p><p><span style="font-weight: 400;"> The campaign’s second phase is intended to assist women in improving their health and significantly contributing to society’s well-being.</span></p><h3><strong>Social Media Marketing</strong></h3><p><span style="font-weight: 400;">Lupin Pharmaceuticals is active on Facebook, Twitter, Instagram and LinkedIn.</span></p><ul><li><span style="font-weight: 400;">&nbsp;LinkedIn –&nbsp; 194K followers.&nbsp;</span></li><li><span style="font-weight: 400;">Facebook – 19K followers&nbsp;</span></li><li><span style="font-weight: 400;">Instagram – 2K followers.&nbsp;</span></li></ul><p><span style="font-weight: 400;">Lupin Pharma is on Twitter but it is not active.</span></p><p><span style="font-weight: 400;">This is because Lupin mainly deals with information content and not promotions.</span></p><h3><strong>SEO Strategies</strong></h3><p><img decoding="async" class="aligncenter wp-image-349574 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875739524-f9536e42060100c2d114ab6bf2f355e3.webp" alt="marketing strategy of lupin - ubersuggest seo screenshot" width="460" height="630" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-372.pngw3.webp 460w, https://iide.co/wp-content/uploads/2022/11/Screenshot-372-219x300.png 219w, https://iide.co/wp-content/uploads/2022/11/Screenshot-372-150x205.png 150w" sizes="(max-width: 460px) 100vw, 460px"></p><p style="text-align: center;">Source – Ubersuggest</p><p><span style="font-weight: 400;">As per SEO rankings, it is said that the Number of Keywords— below 500 is bad, 1000 is good and 10000+ is amazing. We can see that Lupin has almost 36K+ organic keywords, an attestation to the fact that the SEO strategy is amazing.</span></p><p><span style="font-weight: 400;">Also, the monthly organic traffic is 81K+ which is awesome. Lupin has a very strong SEO strategy and will rank higher on Google SERP.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">In March 2022, Lupin Pharmaceuticals announced 6-time boxing champion, Mary Kom, as its ambassador for the Shakti campaign. </span></p><p><span style="font-weight: 400;">The campaign aims to enlighten women about the dangers of heart disease among women. </span></p><p><span style="font-weight: 400;">Mary Kom spearheading the campaign, getting women to sign up and be a part of the screening checks to apply the preventive and corrective measures toward ensuring the avoidance of heart diseases.</span></p><h3><strong>E-commerce Strategies</strong></h3><p><span style="font-weight: 400;">Lupin Pharmaceuticals has a user-friendly website where its products are easily accessible.</span></p><p><span style="font-weight: 400;"> With over 1000 products presently, all you need do is order any product of your choice.</span></p><h3><strong>Content Marketing</strong></h3><p><span style="font-weight: 400;">Lupin Pharmaceuticals is most active on all social media spaces but due to their post being informational and not promotional, Lupin has more active followers on LinkedIn.</span></p><p><span style="font-weight: 400;"> Photos and videos are mainly used to pass information.</span></p><p>This brings us to the end let’s conclude the marketing strategy of Lupin.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about the marketing strategy of Lupin?</b></h2><p><span style="font-weight: 400;">The marketing strategy of Lupin has seen it gain recognition from far and wide.&nbsp;</span></p><p><span style="font-weight: 400;">Lupin uses an SEO strategy nicely as the results are seen on the websites.</span></p><p><span style="font-weight: 400;">Lupin also uses Influencer marketing to increase its awareness and connectivity with the audience.</span></p><p><span style="font-weight: 400;">From the marketing strategy of Lupin, you might have understood the importance the digital marketing in today’s world.&nbsp;</span></p><p><span style="font-weight: 400;">If you found it interesting and want to learn such growing and amazing skills you can out our courses i.e <a href="https://iide.co/blog/best-digital-marketing-courses/">Online Digital Marketing Courses</a> and <a href="https://iide.co/master-mba-digital-marketing/">MBA in Digital Marketing Course.</a></span></p><p><span style="font-weight: 400;">If you found this marketing strategy of Lupin useful, Do check our <a href="https://iide.co/case-studies/">IIDE Knowledge Portal</a> for such in-detailed case studies.</span></p><p><span style="font-weight: 400;">Thank you for reading the case study. If you liked the case study do share your views.</span></p></div></div>

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In this case study we’ve discussed the marketing strategy of Lupin pharmaceuticals along with company overview and social media presence.

Profound Marketing Strategy Of Lupin - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">&nbsp;In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, </span><a href="https://iide.co/case-studies/marketing-strategy-of-alembic-pharmaceuticals/"><span style="font-weight: 400;">Alembic Pharmaceuticals</span></a><span style="font-weight: 400;">. In this article, we will elaborate on the </span><b>marketing strategy of Lupin</b><span style="font-weight: 400;"> – India’s leading Pharmaceutical company.</span></p><p><span style="font-weight: 400;">This blog aims to show you the becoming of Lupin. From being relatively small to becoming one of the most respected Pharmaceutical brands in India. And this can be attributed to the marketing strategies employed by Lupin Pharmaceuticals.</span></p><p><span style="font-weight: 400;">Marketing determines the success or failure of any company and with the world going digital in almost all spheres, marketing has also not been left out.</span></p><p><span style="font-weight: 400;"> If you are interested in new-age digital marketing, then you should check out IIDE’s</span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;"> Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">In this blog, we’ll go into detail about Lupin’s marketing plan. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.</span></p></div></div>

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Profound Marketing Strategy of Lupin – with Detailed Explanation

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