Name: Complete Marketing Strategy Of Lukoil - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Lukoil – Company Overview</b></h2><p><span style="font-weight: 400;">Lukoil is generally a Russian multinational energy corporation. Its headquarters is in Moscow, specializing in the business of extraction, production, transport, and sale of petroleum, natural gas, and petroleum products.&nbsp;</span></p><p><span style="font-weight: 400;">It was formed in 1991 when three state-run, western Siberian companies named after the respective town in Khanty–Mansi Autonomous Okrug that each was based in, Langepasneftegaz, Urayneftegaz, and Kogalymneftegaz, merged.</span></p><p><span style="font-weight: 400;">Generally, LUKOIL is considered the world’s largest company in Russia after GAZPROM and the company’s largest non-state enterprise in terms of revenue (p4,744 billion). In the 2020 Forbes Global 2000, Lukoil was ranked the 99th largest public company in the World. Internationally it is the largest producer of Crude oil.</span></p><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Lukoil</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CEO</th><td style="height: 23px; width: 749px;" data-label="CEO"><span style="font-weight: 400;">Vagit Alekperov</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CMO</th><td style="height: 23px; width: 749px;" data-label="CMO"><span style="font-weight: 400;">Zoran Golubić</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 132px;" scope="row">Area Served</th><td style="height: 22px; width: 749px;" data-label="Area Served"><span style="font-weight: 400;">Russia</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Industry</th><td style="height: 23px; width: 749px;" data-label="Industry"><span style="font-weight: 400;">Petroleum &amp; Oil</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 749px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">9.4 trillion Russian rubles in 2021</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Vision</th><td style="height: 47px; width: 749px;" data-label="Vision"><span style="font-weight: 400;">To become a leading global energy company.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Tagline</th><td style="height: 23px; width: 749px;" data-label="Tagline"><span style="font-weight: 400;">To harness natural energy resources for human benefit.</span></td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy of Lukoil</b></h2><h3><b>Segmentation, Targeting and Positioning&nbsp;</b></h3><p><b>Segmentation</b></p><p><span style="font-weight: 400;">Lukoil manufactures products in the fields of extraction, production, transport, and sale of petroleum, natural gas, and petroleum products. etc. The business segment of Lukoil is to supply energy, with products that provide numerous capacities, durability, and world-class performance.</span></p><p><b>Targeting</b></p><p><span style="font-weight: 400;">They target customers from original equipment manufacturers such as Service Outlets, Service Dealers, and Green Dealers – power generation, growth and international projects. Lukoil is Russia’s biggest energy corporation and the preferred choice of all production houses, both domestic and global.</span></p><p><b>Positioning</b></p><p><span style="font-weight: 400;">Lukoil maintains its position in high-quality projects. Lukoil has a long-standing commitment to creating responsible products. Sustainability is an integral component of their approach to business and work practices.</span></p><h3><b><br>Marketing Campaigns&nbsp;</b></h3><p><span style="font-weight: 400;">Lukoil does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their construction company.&nbsp;</span></p><p><span style="font-weight: 400;">Lukoil can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.</span></p><p><span style="font-weight: 400;">Lukoil can launch such advertisements and other media campaigns to increase its presence in Russia and other foreign countries.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Lukoil is not active on social media sites. They can only be found on Facebook and LinkedIn.</span></p><p><b>Facebook:</b> <span style="font-weight: 400;">22,166 </span><span style="font-weight: 400;">people like their page on Facebook. On Facebook, they post the wishes of festivals and some energy and petroleum pictures from their site.&nbsp;</span></p><p><b>Linkedin:</b><span style="font-weight: 400;">&nbsp; KNR Construction has a LinkedIn following of 138923 people. They have only had a few posts to date. They are not even active on their LinkedIn profile.</span></p><p><b>Instagram: </b><span style="font-weight: 400;">14.8K Followers</span></p><p><b>Twitter:</b><span style="font-weight: 400;"> 3,718 Followers.</span></p><p><span style="font-weight: 400;">They are not active on other social media platforms like Twitter &amp; Instagram since it is a huge energy company and it directly deals with the government of the country for energy and petroleum requirements.</span></p><h3><b><br>SEO Strategy</b></h3><p><img fetchpriority="high" decoding="async" class="wp-image-332080 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875733478-4d03da905ba340407dd51c803068e48e.webp" alt="Marketing Strategy Of Lukoil - SEO" width="299" height="427" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/1-32.jpgw3.webp 455w, https://iide.co/wp-content/uploads/2022/09/1-32-210x300.jpg 210w, https://iide.co/wp-content/uploads/2022/09/1-32-150x214.jpg 150w" sizes="(max-width: 299px) 100vw, 299px"></p><p><span style="font-weight: 400;">According to the ubersuggest traffic analyzer, Lukoil has a very good SEO strategy and an amazing amount of keywords which is excellent. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience. Also, they have a good number of organic visitors every month which makes their SEO marketing and strategy very strong.&nbsp;</span></p><h3><b><br>E-commerce Strategy</b></h3><p><span style="font-weight: 400;">Lukoil starts selling lubricants from an eCommerce portal known as amazon. Lukoil has become the first Russian lubricants manufacturer to sell lubricants on Amazon. The company has already launched its own eCommerce stores in Russia, Kazakhstan, Turkey and China, as well as on the Chinese website Alibaba.com.</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">PJSC LUKOIL has released its mobile application, LUKOIL GAS STATIONS, on AppGallery and introduced the first full service with an integrated loyalty program supporting HMS (Huawei Mobile Services). AppGallery is designed for devices such as HUAWEI and HONOR.</span></p><p><span style="font-weight: 400;">The application was released in response to user requests as LUKOIL GAS STATIONS entered the top six most wished services for Russian HUAWEI and HONOR users.</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Generally, the content marketing of Lukoil company can be founded through blogs, their website – </span><a href="https://www.lukoil.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">LUKOIL – PJSC “LUKOIL”</span></a><span style="font-weight: 400;"> and also we can follow them through social media like&nbsp;</span><span style="font-weight: 400;">Instagram, Facebook, Linkedin and Twitter etc.</span></p><p>This ends with an elaborative marketing strategy of Lukoil. Let us conclude our learning below from the marketing strategy of Lukoil.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about Lukoil’s marketing strategy?&nbsp;</b></h2><p><span style="font-weight: 400;">In conclusion, Lukoil has beaten its competition and therefore the biggest reason for that’s its amazing marketing efforts in highlighting the brand to its customers. Marketing is one of the pillars of any business, and currently, this pillar goes through rapid change. With the increasing importance of digital marketing, learning about the growing field is a crucial step.&nbsp;</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Lukoil has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Lukoil check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Lukoil, and do share your thoughts on this case study marketing strategy of Lukoil in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Lukoil? Bring your search to halt & have a look at our blog to get all your answers.

Complete Marketing Strategy Of Lukoil - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our earlier article, we learned about the </span><a href="https://iide.co/case-studies/swot-analysis-of-kirloskar-oil-engines/"><span style="font-weight: 400;">SWOT analysis of Kirloskar Oil Engines</span></a><span style="font-weight: 400;">. In this article, we will go over the </span><b>extensive marketing strategy of Lukoil</b><span style="font-weight: 400;"> which specializes in the production of air-cooled and liquid-cooled diesel engines, as well as diesel generating sets.</span></p><p><span style="font-weight: 400;">The PJSC Lukoil Oil Company is basically a Russian multinational energy corporation, headquartered in Moscow. It is basically specialized in the Extraction, production, transport and sale of petroleum, and products.</span></p><p><span style="font-weight: 400;">Marketing is a component of a company’s DNA that really can make or break it. Marketing has decided to follow users worldwide as they migrate to the digital realm. If you’re interested in trying new-age digital marketing, you should check out IIDE’s</span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;"> Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by Karan Shah, our CEO and Founder.</span></p><p><span style="font-weight: 400;">This blog will learn about Lukoil and its entire marketing strategy. Before digging deeper into the marketing strategy of Lukoil, let us begin with the company’s history, target audience, and digital presence.</span></p></div></div>

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