We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of Logan Construction, India’s leading infrastructure company, in this post.
Logan Construction is a well-known construction company in London and Kent, since 1996. Logan is a dynamic infrastructure development organization providing engineering and construction services all across London.
Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.
In this blog, we will fully cover all the aspects of the marketing strategy of Logan Construction. So let’s begin by learning a little more about the company.
About Logan Construction
Logan Construction is a construction company managing projects for public and private sector clients throughout London and the South East.
The company was established in 1996 by Bill Logan who is an experienced person in the construction sector. His son William joined the business in 2002 and helped Bill to grow Logan Construction by bringing financial and commercial experience.
Logan Construction has an extensive client base and specialises in all areas of refurbishment and new build projects, predominantly within the education, healthcare and commercial sectors.
Logan Construction from starting onwards has employed professional staff to deliver a cost-effective, timely and high-quality construction solution that meets clients’ requirements.
| CEO | Bill Logan |
|---|---|
| CMO | Louise Fermor |
| Area Served | London |
| Industry | Construction/td> |
| Market Share/ Revenue | c£35m |
| Vision | ‘To continually deliver improvements that enhance people’s lives and make a real difference through the construction of better environments.’ |
| Tagline | BUILDING – A RELATIONSHIP |
Marketing Strategy of Logan Construction
Logan marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.
Segmentation, Targeting and Positioning
Segmentation
Logan Construction uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.
Targeting
The company does not produce anything to be sold, they work in real estate and construction industries throughout London. However, through the work portfolio on their website, we can analyse that Logan Construction specialises in delivering construction services to the health care, education and commercial sector.
Positioning
Logan maintains its position in high-quality projects. Logan has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.
Marketing Campaigns
Logan Construction does not have a great online presence even though they haven’t conducted any kind of campaigns. They don’t conduct any kind of advertisement campaign to promote their construction company.
Logan Construction can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
Also, avoiding conducting marketing campaigns is not creating any impact on the business of Logan Construction, as it is a construction company that gets work opportunities primarily from the health and education sectors.
Social Media Marketing
Logan Construction is not active on social media sites. They can only be found on business platforms like LinkedIn and Twitter.
Facebook: No account found. They don’t have any profiles on Facebook to date.
Linkedin: Logan Construction has a LinkedIn following of 3.6k people. The company seldom in terms of posting content on LinkedIn. Posts to date are related to project Partnership with new clients, beginning of new projects, construction projects that Logan Construction has successfully completed, hirings, achievements etc. and more.
Instagram: No account found. They don’t have any profiles on Instagram to date and it’s okay for a construction company to not have a profile on Instagram because Instagram is more of an entertainment platform. The majority of the audience i.e. youngsters will not be much interested in checking out posts related to the completion of construction projects by a construction company.
Twitter: Logan Construction has 776 followers on Twitter. The posts posted on LinkedIn and Twitter are the same.
They are not active on other social media platforms or entertainment platforms like Facebook & Instagram since it is a huge construction company and it directly deals with the government, public and private entities of the country to take construction projects.
SEO Strategy
According to the ubersuggest traffic analyzer Logan Construction has a fair SEO strategy and an adequate amount of keywords. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience.
Also, they have a fair number of organic visitors every month. Still, Logan Construction should work on SEO strategy to make their SEO marketing and strategy very strong.
E-commerce Strategy
Logan Construction really does not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their customers online than physical.
Logan Construction Limited is a company that is engaged in delivering complex projects, primarily in the health and education sectors. E-commerce doesn’t take up much space in the marketing strategy of Logan Construction. Logan Construction does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.
Mobile Apps
Logan Construction does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Logan Construction deals in the construction sector. It does not deal in the manufacturing of any product.
Secondly, Logan Construction’s clients are healthcare, education, commercial and many other private companies etc, who wouldn’t choose a mobile app for dealing with Logan Construction. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for Logan Construction.
Content Marketing Strategies
Logan Construction Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website.
They do say about their achievements on their website and the growth strategy they are going to imply in future. Other than that, on their website, you can consume content including the latest construction industry-related news, project portfolios, health & safety and environmental-related policies followed by Logan Construction.
This ends the elaborative marketing strategy of Logan Construction. Let us conclude our learning below from the marketing strategy of Logan Construction.
What’s unique about Logan Construction’s marketing strategy?
In conclusion, Logan Construction has beaten its competition and therefore the biggest reason for that’s its amazing marketing efforts in highlighting the brand to its customers. Marketing is one of the pillars of any business, and currently, this pillar goes through rapid change. With the increasing importance of digital marketing, learning about the growing field is a crucial step.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Logan Construction has given you a good insight into the company’s marketing strategies.
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