A Comprehensive Analysis of Lidl Marketing Strategy: A Case Study

In our previous article, we learned in detail about the SWOT analysis of Lidl. In this article, we are going to extensively study the marketing strategy of Lidl – a famous international retail chain company.

In this blog, we hope to make you understand the transition of Lidl from a single grocery wholesaler store to becoming an international retail chain company.

Also with rapid growth and extension, everything is going digital. So is the case for marketing as well. We know that marketing plays a vital role in making a company, brand, or product famous and now it has also gone digital. Therefore if you want to learn about digital marketing and excel in its skill, we have got your back with IIDE’s Free MasterClass on Digital Marketing 101 by our Founder and CEO, Karan Shah.

We will cover the marketing strategy of Lidl in detail in the upcoming section of the blog.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 3, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.