In-Depth Marketing Strategy of KPR Mill – With Extended Study

Marketing Strategy of KPR Mill

Segmentation, Targeting & Positioning

Segmentation is the process of breaking a targeted market into segments that may be contacted. Market segmentation divides a market into subgroups based on demographics, requirements, priorities, shared interests, and other psychographic or behavioural traits that help to better understand the target audience. Talking about the segmentation, KPR Mill has diversified its offerings over the years – from a pure-play yarn manufacturer to one of the largest garment manufacturers in the country. Enthused by the vigorous demand for apparel, KPR has been especially investing in garment manufacturing capability, which rose from 32mn pieces in FY14 to 105mn pieces in FY21, making KPR the largest knitted garment manufacturer in India. KPR has an additional capacity of 10mn pieces in Ethiopia. 

Targeting a business’s choice of potential customers to whom it wants to sell products or services. The targeting approach requires segmenting the market, selecting the most relevant segments, and identifying the products that will be supplied in each segment. KPR Mill Ltd. has an average target of 845.00. The accord estimate illustrates an upside of 48.74% from the last price of 568.10.

Positioning is the final phase of the ‘STP’ process, and it focuses on how the customer perceives a product or service in comparison to the competitors, which is critical for gaining a competitive edge in the market. To gain a competitive edge in the market, KPR Mill always positions itself as a quality and affordable garment producer with new thinking and positive change. 

Marketing Campaigns

KPR Mill as of now does not have any marketing campaigns. KPR Mill can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

KPR Mill can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing 

KPR Mill can be found on the following social media platforms

LinkedIn with 6k+ followers 

Facebook with 9k+ followers

SEO Strategies

KPR Mill Domain has a good SEO strategy. As in the above image, we can observe there is the use of 1,269 organic words. The organic monthly traffic is 9,432 clicks per month. Now KPR Mill can make their SEO strategies better than earlier by increasing its traffic by adding a few backlinks to some blogs or articles published by famous advertising agencies and mass media agencies. 

Influencer Marketing

KPR Mill Limited is a company that manufactures and sells yarn, fabric and garments which directly sells to other manufacturing companies and wholesalers in the market. Thus KPR Mill Limited does not require any influencer marketing strategies to market its products because the company directly deals with major clients in the country.

Ecommerce Strategies

KPR Mill Limited is a company that manufactures and sells clothing products directly to other final goods manufacturers and wholesalers to display its garments in the physical showroom. E-commerce doesn’t take up much space in the marketing strategy of KPR Mill. KPR Mill does not have an E-commerce portal through which they can allow their clients to order their products, however, they do have ample information on various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

KPR Mill does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, KPR Mill deals in the production of crucial raw materials like yarn and fabric for the production of final cloth or wearable products, ordering such items from a mobile app doesn’t feel appropriate as such big deals are to be done personally. 

Secondly, KPR Mill’s clients are some renowned businesses and many other international companies etc, who wouldn’t choose a mobile app for ordering the above raw materials they need for further manufacturing. Considering the above factor, not having a mobile app has never been an obstacle for KPR Mill. 

Content Marketing Strategies

KPR Mill Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website.

This ends our elaborative marketing strategy of KPR Mill. Let us conclude our learning below from the marketing strategy of KPR Mill.