Name: Marketing Strategy Of KNR Constructions - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About KNR Constructions</b></h2><p><span style="font-weight: 400;">KNRCL was incorporated in 1995 by experts having knowledge in the field of infrastructure development. Narasimha Reddy &amp; Co. partnership was an enterprise started by Shri K.Narasimha Reddy happens to be a promoter of KNRCL, this partnership firm was engaged in the business of undertaking civil and automatic contracts works since 1979.</span></p><p><span style="font-weight: 400;">In the year 2008 KNRCL opened for Initial Public Issue and raised Rs.1338.67 million and got itself listed on the Bombay stock market Limited and the National stock market of India Limited.</span></p><p><span style="font-weight: 400;">In the past executed infrastructure projects independently also through joint ventures. Currently, a number of the road projects under implementation are with their venture partners. To date, they’ve 20 projects available across various states in India covering Arunachal Pradesh, Bihar, Madhya Pradesh, Andhra Pradesh, Karnataka, Kerala and Tamil Nadu.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on KNR Constructions</strong></caption><tbody><tr><th scope="row">CEO</th><td data-label="Chairman">Mr B. V. Rama Rao</td></tr><tr><th scope="row">MD</th><td data-label="MD">Mr K. Narasimha Reddy</td></tr><tr><th scope="row">Area Served</th><td data-label="Area Served">India</td></tr><tr><th scope="row">Industry</th><td data-label="Industry">Construction</td></tr><tr><th scope="row">Market Share/ Revenue</th><td data-label="Market Share/ Revenue">Rs 6,805.88 Cr.</td></tr><tr><th scope="row">Vision</th><td data-label="Vision">To develop KNRCL as a centre of excellence in the field of Infrastructure.</td></tr><tr><th scope="row">Tagline</th><td data-label="Tagline">N/A</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of KNR Constructions</b></h2><p><span style="font-weight: 400;">KNRCL marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.</span></p><h3><b>Segmentation, Targeting and Positioning&nbsp;</b></h3><p><span style="font-weight: 400;">Segmentation</span></p><p><span style="font-weight: 400;">KNRCL uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.</span></p><p><span style="font-weight: 400;">Targeting</span></p><p><span style="font-weight: 400;">The company does not produce anything to be sold, they work in real estate and construction industries throughout India. So the concept of targeting does not apply to KNRCL.</span></p><p><span style="font-weight: 400;">Positioning</span></p><p><span style="font-weight: 400;">KNRCL maintains its position in high-quality projects. KNRCL has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">KNR constructions do not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their construction company.&nbsp;</span></p><p><span style="font-weight: 400;">KNR Constructions can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.</span></p><p><span style="font-weight: 400;">KNR Constructions can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">KNR Constructions are not active on social media sites. They can only be found on Facebook and LinkedIn.</span></p><p><b>Facebook:</b> <span style="font-weight: 400;">7,061</span><span style="font-weight: 400;">people like their page and </span><span style="font-weight: 400;">7,244 </span><span style="font-weight: 400;">people follow them on Facebook. On Facebook, they post the wishes of festivals and some construction pictures from their site.&nbsp;<br></span><b>Linkedin:</b><span style="font-weight: 400;">&nbsp; KNR Construction has a LinkedIn following of 1650 people. They have only had a few posts to date. They are not even active on their LinkedIn profile.<br></span><b>Instagram: </b><span style="font-weight: 400;">No account found. They don’t have any profiles on Instagram to date.<br></span><b>Twitter:</b><span style="font-weight: 400;"> No account found. They don’t have any accounts on Twitter to date.</span></p><p><span style="font-weight: 400;">They are not active on other social media platforms like Twitter &amp; Instagram since it is a huge construction company and it directly deals with the government of the country for construction projects.</span></p><h3><b><br>SEO Strategy</b></h3><p><img fetchpriority="high" decoding="async" class="wp-image-296111 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875580380-9d3b32481a26d5b637e4da089f7a150c.webp" alt="Marketing Strategy of KNR Constructions - SEO" width="512" height="104" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/unnamed-1-28.pngw3.webp 512w, https://iide.co/wp-content/uploads/2022/05/unnamed-1-28-480x98.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw"></p><p><span style="font-weight: 400;">According to the ubersuggest traffic analyzer, KNR constructions has a very good SEO strategy and an amazing amount of keywords which is excellent. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience. Also, they have a good number of organic visitors every month which makes their SEO marketing and strategy very strong. </span></p><h3><b>E-commerce Strategy</b></h3><p><span style="font-weight: 400;">KNR constructions really do not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their customers online than physical.&nbsp;</span></p><p><span style="font-weight: 400;">KNR Constructions Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of KNR Constructions. KNR Constructions does not have an E-commerce portal, however, they do have ample information on their <a href="http://www.knrcl.com/" rel="nofollow noopener noreferrer" target="_blank">website</a> and various offices of their, through which a potential client can reach out to them for any business-related inquiry.</span></p><p><img decoding="async" class="wp-image-296112 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875580878-b1ceca34757c0cc3fd721005b3c8db28.webp" alt="Marketing Strategy of KNR Constructions" width="512" height="207" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/unnamed-36.pngw3.webp 512w, https://iide.co/wp-content/uploads/2022/05/unnamed-36-480x194.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw"></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">KNR Constructions does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, KNR Constructions deals in the construction sector. It does not deal in the manufacturing of any product.</span></p><p><span style="font-weight: 400;">Secondly, KNR Constructions’ clients are government and many other private companies etc, who wouldn’t choose a mobile app for dealing with KNR Constructions. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for KNR Constructions.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">KNR Constructions Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.</span></p><p>This ends our elaborative marketing strategy of KNR Constructions. Let us conclude our learning below from the marketing strategy of KNR Constructions.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about KNR Constructions’ marketing strategy?&nbsp;</b></h2><p><span style="font-weight: 400;">In conclusion, KNR constructions have beaten its competition and therefore the biggest reason for that’s its amazing marketing efforts in highlighting the brand to its customers. Marketing is one of the pillars of any business, and currently, this pillar goes through rapid change. With the increasing importance of digital marketing, learning about the growing field is a crucial step. </span></p><p><span style="font-weight: 400;">With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of KNR Constructions has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of KNR Constructions, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of KNR Constructions in the comments section below.</span></p></div></div>

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This is the complete marketing strategy of KNR Constructions. In this, we have discussed the various ways of marketing used by KNR Constructions.

Marketing Strategy Of KNR Constructions - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We learned about the marketing approach of a truly fascinating brand, </span><a href="https://iide.co/case-studies/marketing-strategy-of-hindustan-construction-company/"><span style="font-weight: 400;">Hindustan Construction Company</span></a><span style="font-weight: 400;">, in our last post. We will learn about the </span><b>marketing strategy of KNR Constructions</b><span style="font-weight: 400;">, India’s leading infrastructure company, in this post.</span></p><p><span style="font-weight: 400;">KNR Constructions is a well-known construction company in India since 1995. KNR is a dynamic infrastructure development organization providing engineering and construction services all across India.</span></p><p><span style="font-weight: 400;">Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by none other than our Founder and CEO, Karan Shah.</span></p><p><span style="font-weight: 400;">In this post, we will fully cover all the aspects of the marketing strategy of KNR Constructions. So let’s begin by learning a little more about the company.</span></p></div></div>

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