Extensive Marketing Strategy Of KNR Constructions – With STP Analysis

Marketing Strategy of KNR Constructions

KNRCL marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.

Segmentation, Targeting and Positioning 

Segmentation

KNRCL uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.

Targeting

The company does not produce anything to be sold, they work in real estate and construction industries throughout India. So the concept of targeting does not apply to KNRCL.

Positioning

KNRCL maintains its position in high-quality projects. KNRCL has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.

Marketing Campaigns

KNR constructions do not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their construction company. 

KNR Constructions can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

KNR Constructions can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

KNR Constructions are not active on social media sites. They can only be found on Facebook and LinkedIn.

Facebook: 7,061people like their page and 7,244 people follow them on Facebook. On Facebook, they post the wishes of festivals and some construction pictures from their site. 
Linkedin:  KNR Construction has a LinkedIn following of 1650 people. They have only had a few posts to date. They are not even active on their LinkedIn profile.
Instagram: No account found. They don’t have any profiles on Instagram to date.
Twitter: No account found. They don’t have any accounts on Twitter to date.

They are not active on other social media platforms like Twitter & Instagram since it is a huge construction company and it directly deals with the government of the country for construction projects.

SEO Strategy

According to the ubersuggest traffic analyzer, KNR constructions has a very good SEO strategy and an amazing amount of keywords which is excellent. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience. Also, they have a good number of organic visitors every month which makes their SEO marketing and strategy very strong.

E-commerce Strategy

KNR constructions really do not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their customers online than physical. 

KNR Constructions Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of KNR Constructions. KNR Constructions does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

KNR Constructions does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, KNR Constructions deals in the construction sector. It does not deal in the manufacturing of any product.

Secondly, KNR Constructions’ clients are government and many other private companies etc, who wouldn’t choose a mobile app for dealing with KNR Constructions. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for KNR Constructions. 

Content Marketing Strategies

KNR Constructions Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends our elaborative marketing strategy of KNR Constructions. Let us conclude our learning below from the marketing strategy of KNR Constructions.