Complete Marketing Strategy of Kirloskar Oil Engines Limited

In our earlier article, we learned about the SWOT analysis of Kirloskar Oil Engines. In this article, we will go over the extensive marketing strategy of Kirloskar Oil Engines Limited which specializes in the production of air-cooled and liquid-cooled diesel engines, as well as diesel generating sets.

The main objective is to provide you with information on Kirloskar Oil Engines’ transition from producing a wide range of agri-engines and diesel engine pump sets that already have served and continue to perform the irrigation requirements of generation after generation of farmers with 4 facilities employing over 3100 people with 50% CNG stations in India now it is growing worldwide.

Marketing is a component of a company’s DNA that really can make or break it. Marketing has decided to follow users worldwide as they migrate to the digital realm. If you’re interested in trying new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah, our CEO and Founder.

This blog will learn about Kirloskar Oil Engines and their entire marketing strategy. Before digging deeper into the marketing strategy of Kirloskar Oil Engines, let us begin with the company’s history, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]