Complete Marketing Strategy of Kepco – With Complete Overview

Marketing Strategy of Kepco

Kepco marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.

Segmentation, Targeting and Positioning 

1. Segmentation – Kepco does segmentation based on the following criteria – geographic, demographic, usage, user status, income, lifestyle, value proposition priorities, benefits sought, loyalty status, gender, social class, self-perception, psychographic factors, and other attitudes.
2. Targeting – Once the overall market is divided into various segments then Kepco Matt needs to choose a target segment or a few target segments. The key is not to be everything to everybody as the products can only deliver specific value propositions.
3. Positioning – Positioning is the position of the brand or Kepco products in the minds of target customers – based on distinctive features, qualities, and functions.

Marketing Campaigns

Campaign for Traditional Market Promotion

Kepco E&C carried out a campaign to promote the traditional market by taking part in the 17th Pyeonghwa Market Cultural Festival held in Pyeonghwa-dong, Gimcheon-si.

The campaign included shopping at the traditional market, distribution of PR materials for the traditional market, and observation of the opening ceremony of the Cultural Festival.

200+ Kepco E&C employees and their family members were committed to playing a key role in local development. They promoted the local economy through the movement to encourage shopping at traditional markets and purchasing products manufactured by local small companies.

KEPCO E&C will continue participating in such campaigns and events.

Social Media Marketing 

KEPCO company can be found on Facebook, 

LinkedIn, Instagram, and Twitter.

1. LinkedIn – 17,402 followers
2. Facebook – 752 followers
3. Instagram – 34.8k followers
4. Twitter – 18.7K followers

Kepco is most active on the Instagram platform. They made more than 1,600 posts on Instagram. Their post is mostly promotional and informational about the product.

SEO Strategy

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, its website has 72 organic keywords and it is not good. That means the digital marketing of Kepco is not up to the mark and is not gaining a fair number of insights. Kepco’s digital marketing is not successful in attracting a large number of visitors. The monthly traffic is only in the 1k+ range, which is not impressive

eCommerce Strategies

Kepco does not have any eCommerce strategy because most of its work is onsite. It would be harder to deliver the same level of service to their customers online than physical. 

Kepco Limited is a company that is engaged in electricity grid infrastructure development through generating practices. E-commerce doesn’t take up much space in the marketing strategy of Kepco. Kepco does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Influencer Marketing

Kepco being an electric power projects company including those in nuclear power, wind power, and coal doesn’t do any influence marketing.

Content Marketing Strategies

Kepco Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends our elaborative marketing strategy of Kepco. Let us conclude our learning below from the marketing strategy of Kepco.