360° Marketing Strategy of Jumbotail with Campaigns and Target Audience

Marketing Strategy of Jumbotail

Segmentation, Targeting and Positioning

Being an e-commerce leading company with Reliance and Udaan as competitors, Jumbotail focuses only on the unorganized sector of India, also called Kirana stores. 

Their target audience is Kirana store owners to use their supply chain and logistics. Along with people in tier 3 tier 4 cities to start their own Kirana shop using their branding J24. Its main mission is to digitize the wholesale retail chain and make the lending receiving payments process easy.

They have positioned themselves as India’s leading wholesale food and grocery and new retail platform.

Marketing Campaigns

#giveheracall 

Jumbotail took an initiative and encouraged them to call their mother on mother’s day. In this world we are getting busy on our own. We couldn’t give enough time to our supermom so this campaign was started to celebrate mothers day by giving a call to their supermom. Let’s pause our timelines and celebrate the #giveheracall moment. 

#vocalforlocal 

Last Diwali, this campaign was introduced by Jumbotail, #vocalforlocal. This campaign was initiated to encourage the public to buy the local product. That campaign helped lots of local vendors to sell their products. 

“Jumbotail added value in our life” – Voice of customers

The youtube video shows how Jumbotail helped Indian Wholesalers and retailers in easing their daily lives and how Jumbotail added value to their life. In the video, you can see how various retailers and wholesalers in Bangalore are expressing a positive note regarding Jumbotail, and how Jumbotail helped them to save their efforts, time and money which was previously spent on getting products from the market. 

After Jumbotail came into their life, it became easy to get daily products delivered to them by Jumbotail. The whole purpose of the survey was to take feedback from its customers and it also worked as the marketing of Jumbotail that motivated potential wholesalers to partner with Jumbotail. The survey got successful and the interview video of retail owners got a viewership of 15k+ on Youtube.

Social Media Marketing

You can find Jumbotail only on their Linked In Page. Although their Fintech platform is present on all socials – 

Facebook: Ok Credit
Instagram: @okcreditofc
LinkedIn: Ok Credit
Twitter: @_okcredit 

SEO Strategies

Jumbotail being a service provider has to apply SEO strategies to capture the market and be in competition. As we can see that the website jumbo tail has only 1k+ organic keywords which clarifies the good strategy as the usage of organic keywords above 1k is good. 

While the organic monthly traffic of the site stands at 5,589 which is good just because of the service and customer care provided by Jumbotail which makes its customers choose them over the competitors.

Influencer Marketing

Jumbotail has not done any collaboration with Influencer so far but their Bi-product – Ok Credit has covered all their campaigns with Brijendra Kala, Atul Srivastava, Raj Sharma and also Kota Factory fame Ranjan Raj.

E-commerce Strategies

Digitizing the unorganized e-commerce sector of India has definitely made them the leader in the industry. Integrating technology is one of the major reasons why they are leading the b2b wholesale market.

Mobile Apps

When it comes to mobile applications, Jumbotail, Ok Credit and J24 have their own mobile applications. Although Jumbotail and J24 were recently launched and are still in the development stage. Ok, Credit is working in full zest.

Jumbotail – 100K+ downloads
J24 – 1K+ downloads
Ok Credit – 10M+ downloads with a 4.4-star rating

Content Marketing Strategies

When it comes to the content marketing strategy of Jumbotail. It doesn’t give attention to this part of marketing. They don’t have a newsletter, press releases section on the website, or social media handles.

Do you want your wholesale business to be as successful as Jumbotails? All you require is a tough marketing strategy that helps you reach millions of homes instead of just your current customers. Watch more such eye-opening digital marketing strategies for wholesalers in this video- 

What’s unique about Jumbotail’s marketing strategy? 

One of the biggest drawbacks of their marketing strategy is virtual presence. Having a digital presence is very essential for business nowadays. They are not on social media platforms. They should update posts regularly, and use correct marketing strategies so that more people engage with them. They need to improve their SEO marketing strategy, and influencer marketing and improve their app and update it. Not many people know about Jumbotail. 

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We hope this blog on the marketing strategy of Jumbotail has given you a good insight into the company’s marketing strategies.

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