Elaborated Marketing Strategy of IRCTC – Detailed Analysis

In a previous article, we learned about the SWOT analysis of IRCTC. In this article, we are going to elaborate on the marketing strategy of IRCTC (the Indian Railway Catering and Tourism Corporation) with a full detailed analysis. 

The objective is to help you gain insights on IRCTC which is the only public sector undertaking in facilitating catering, ticketing, and tourism services to the Indian Railways.

Marketing is a part of a company that can either make it or break it. Across the world, users become more digital, though it’s become the need for marketing to follow them as well. If you are curious to know about digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of IRCTC in this blog. Before we begin our depth analysis of IRCTC, let’s take a look at the company’s introduction, target audiences and its presence in the digital world.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]