In this case study, we will carry out a detailed discussion on the Marketing Strategy of Ircon International. Indian Railways, Ministry of Railways, Government of India owns Ircon International (Indian Railway Construction Limited), a construction and engineering business specialising in transportation infrastructure.
As consumers across the globe are preferring to go digital these days, marketing has always been a piece of heart and a bit of the company’s DNA that can either create it or destroy it and the marketing strategy of Ircon International has been gaining quite a lot then.
In that case, if you are fascinated to learn more about modernistic digital marketing grip and want to make a career out of it, then you should certainly check out IIDE’s Free Masterclass on Digital Marketing Fundamentals by our Founder and CEO, Karan Shah.
Also, you should explore short-term certification courses, and checkout with the purpose to invest in your marketing career because – “building knowledge and constant learning can never go in vain”.