Extensive Marketing Strategy of Ircon International – Detailed Explanation

In this case study, we will carry out a detailed discussion on the Marketing Strategy of Ircon International. Indian Railways, Ministry of Railways, Government of India owns Ircon International (Indian Railway Construction Limited), a construction and engineering business specialising in transportation infrastructure. 

As consumers across the globe are preferring to go digital these days, marketing has always been a piece of heart and a bit of the company’s DNA that can either create it or destroy it and the marketing strategy of Ircon International has been gaining quite a lot then.

In that case, if you are fascinated to learn more about modernistic digital marketing grip and want to make a career out of it, then you should certainly check out IIDE’s Free Masterclass on Digital Marketing Fundamentals by our Founder and CEO, Karan Shah. 

Also, you should explore short-term certification courses, and checkout with the purpose to invest in your marketing career because – “building knowledge and constant learning can never go in vain”. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.