Extensive Marketing Strategy of Ircon International – Detailed Explanation

In this case study, we will carry out a detailed discussion on the Marketing Strategy of Ircon International. Indian Railways, Ministry of Railways, Government of India owns Ircon International (Indian Railway Construction Limited), a construction and engineering business specialising in transportation infrastructure. 

As consumers across the globe are preferring to go digital these days, marketing has always been a piece of heart and a bit of the company’s DNA that can either create it or destroy it and the marketing strategy of Ircon International has been gaining quite a lot then.

In that case, if you are fascinated to learn more about modernistic digital marketing grip and want to make a career out of it, then you should certainly check out IIDE’s Free Masterclass on Digital Marketing Fundamentals by our Founder and CEO, Karan Shah. 

Also, you should explore short-term certification courses, and checkout with the purpose to invest in your marketing career because – “building knowledge and constant learning can never go in vain”. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]