Extensive Marketing Strategy of Ircon International – Detailed Explanation

Marketing Strategy of Ircon International 

The marketing strategy of IRCON refers to the company’s entire game plan for reaching out to potential customers and converting them into paying customers. The company’s statistics on target customer demographics, value proposition, core brand message, and other high-level elements are all included in a marketing plan.

Segmentation, Targeting and Positioning

In today’s marketing, segmentation targeting positioning marketing is a key notion. Without it, marketing programmes would be generic, lack individuality, and be unable to convert at a level that most businesses would consider effective.

Let’s take a look at the STP Model’s complexities and see how putting it into practice produces incredible results.

Projects are divided into segments depending on the following criteria:

• Preference
• Location
• Tender etc.

Segmentation of Ircon International Limited: IRCON has divided its services into four business parts – Engineering, Procurement and Construction, Public-Private Partnership, Project Management Consultancy, and Real Estate.

The sectors that are served in Industry are Railways, Highways, Bridges & Flyovers, Buildings, Electrical, Signalling & Telecom, Mechanical, Coach factories, Station Building, MFC, and Aviation.

Targeting of Ircon International Limited: For the most part, IRCON’s pick out is big firms & different countries but the main target of IRCON is to expand its footprint in high technology and gain high-value projects.  

Positioning of Ircon International Limited: IRCON is a stiff competitor to many and has a strong financial position. They intend to capitalise on their advantageous position in the market. Also, IRCON has positioned itself as a brand that focuses on construction &  infrastructure leadership. 

Marketing Campaigns

Technically, Ircon International Limited has never really had any marketing campaigns or did any advertisement for its company but because of its commitment to well-known quality projects, it got famous in no time. Now, it has become the most crucial organisation for any media to talk about. Influencers, recruiters & hiring agencies to give their campaigns on IRCON for jobs, careers, placements, etc. through various social media channels.

Social Media Marketing

The company can be found on Google as well as on Wikipedia. They have their website to be known as “www.ircon.org”.  

• Facebook: https://www.facebook.com/IrconOfficial/ 
• Instagram: NA
• Youtube: https://youtube.com/c/IrconInternationalLimited 
• Twitter: https://twitter.com/irconofficial?s=21&t=txb65f8vrVvywcidkxENrQ 
• LinkedIn: https://www.linkedin.com/company/ircon-international-ltd-/   

Although Ircon International Limited doesn’t have any handles on Instagram, people around the world have built their hashtags for them such as #irconinternationalltd, #irconinternationallimited, #irconInternational, etc.

The most followed social media channel of Ircon International Limited is Twitter with 7,677 followers currently. They are mostly active & updated with their projects and notices on their official website.

SEO Strategies

Search Engine Optimization strategy has no other alternative and IRCON is trying well in it. It has an overall of 4.5K+ organic keywords which is quite great work by the SEO team of Ircon Intl Ltd.

This site also has organic monthly traffic of around 47,285 visitors which is impressive. The domain authority has ranked IRCON 39 in its search engine ranking score. And it has nearly 45,470 incoming hyperlinks from other websites to its domain.

Influencer Marketing 

Although IRCON hasn’t tied up or done any advertisement or marketing campaigns with any celebrities or influencers officially. However, advertisements & marketing campaigns done by the Ministry of Railways are good enough to promote IRCON indirectly. 

E-commerce Strategies

IRCON sells services related to buildings & infrastructure such as airport terminal buildings,  railway engineering, execution of highways & roads, cable-stayed bridges, & many more. These kinds of services can only be offered on-site and hence, they don’t have any online portal for selling.

Mobile Apps

IRCON has an android mobile app, available on the google play store known as “IRCON PROJECT INFO”. 

This app gives you access to information about IRCON projects. Also, they’ve showcased photos & videos of their ongoing & completed projects, domestic reports, corporate films, organisational news, & last but not least their contact info.

Content Marketing Strategies

IRCON is more into doing things and so they are not much into updating content information on social media handles. But news media channels do post their upcoming events & efforts online or on their TV news channels on behalf of them.

Also, the media never forgets to post about IRCON’s job vacancies with thorough details & importance of placements. 

IRCON’s main focus is to effectively position the company for construction needs in every economic or geographic changing scenario.

This ends our elaborative marketing strategy of Ircon International. Let us conclude our learning below from the marketing strategy of Ircon International.