Detailed Marketing Strategy of Ipca Laboratories – With STP Analysis

In our previous article, we studied the complete SWOT Analysis of Dr. Reddy’s Laboratories. Today in this article we will study the Marketing Strategy of Ipca Laboratories Limited.

Ipca Laboratories Limited is a global pharmaceutical company headquartered in Mumbai, India. Ipca lab is one of the top ten national corporations in India and ranks second among multinational biotechnology and pharmaceutical companies.

This makes one wonder what they do to maintain their position in an increasingly competitive and digital age. Marketing is an integral aspect of a company’s DNA that may help or hinder its future. As more people go digital, so has marketing. Check out IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah.

In this blog, we will go through the marketing strategy of Ipca Laboratories and campaigns that they have used over the years to assist them to stay ahead of their competitors in the market.

So let’s start by understanding more about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.