Comprehensive Marketing Strategy of InVideo – Detailed Analysis

Updated on: Sep 28, 2022

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In a previous article, we learned about the detailed Marketing Strategy of RedBus, India’s ticketing platform brand. In this blog, we are going to elaborate on the marketing strategy of InVideo – software on the web that provides excellent services for making creative videos.

The objective is to learn and gain insights into InVideo which has become both simple and complex video creation software available, thereby, having the best of both in one place.

As you can see, marketing is the rib of every industry in today’s totally internet world. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and co-founder of IIDE, if you’re interested in learning more about marketing.

By the end of this blog, we will have learned all about the marketing strategy InVideo. Let’s start with the company’s history, target audience, and digital strategy before looking deeply.

Digital Marketing Academic Challenge 2024 - DMAC
 

 About InVideo – Company Overview 

InVideo software was founded in 2017 by Sanket Shah, Pankit Chedda and Harsh Vakharia. Before creating InVideo, the trio created “Massblurb”, an automated online platform that helps restaurants in managing their whole online presence. After “Massblurb” was purchased by “Mobikon,” they made the decision to work together to launch InVideo.

It’s no secret that watching videos has overtaken all other forms of material consumption in today’s world.

In 2020, 9 out of 10 viewers stated they wanted to see more videos from brands and companies, while 96% of consumers increased their online video consumption. In fact, it is anticipated that by 2022, the typical person will watch 100 minutes of online video per day.

As a result, video content is a crucial component of any company’s marketing plan. 

Quick Stats on Invideo
CEO Sanket Shah, Pankit Chedda and Harsh Vakharia
CMO N/A
Area Served India
Industry Video Creation
Market Share/ Revenue N/A
Vision N/A
Tagline N/A

 

Marketing Strategy of InVideo

Let’s learn about the marketing strategy of InVideo! And how InVideo carries the marketing campaign etc.

Segmentation, Targeting and Positioning

The main target demographic is millennials between the ages of 15 and 45. You can make the video even easier, where you can get tailor-made templates and on-demand video editing to create thumb-stopping videos for your brands easily and quickly.

With the help of InVideo, anyone can make a very simple video or one that calls for a skilled video editor. recognising this need and having firsthand experience with the lack of a platform that can meet the requirements of a regular person looking to produce new high-end videos. 

InVideo makes it simple for marketers, business owners, agencies, and other small enterprises to make videos that seem professional. The goal of InVideo is to make the process of creating videos simple and hassle-free.


Marketing Campaign

Marketing Strategy Of Invideo - Campaign 1

InVideo introduced the Vertigo effect on Instagram which is really helpful. The Vertigo effect is an in-camera visual effect created using a dolly zoom. The effect produces a shot in which the foreground remains in the same position while the background either shrinks or grows depending on the direction of the camera movement. And they have shared the post with others so that the brand would gain more views on the post and will ultimately increase its reach.

Marketing Strategy Of Invideo - Campaign 2

Regardless of your level of expertise in video production, InVideo launched an offer campaign on a Facebook tool that can help you make amazing videos. Even if you have never made a video before, you can still create a beautiful one in 15 minutes. Utilize one of their 5000+ template options. Searching for templates across many categories is simple. They approached major news outlets and ultimately got the concept approved. Additionally, they created a simple engine to gauge customer reaction before going live on a larger scale.

Marketing Strategy Of Invideo - Campaign 3

In 2021 InVideo held a campaign on Instagram all you had to do was create a video using InVideo and use their new transition. Post that video on Facebook using the hashtag #MADEWITHINVIDEO and invite their friends to join their FB community and tag InVideo in the comment section. Winners will get a 1-year premium subscription to InVideo and another super cool surprise gift with that. 


Social Media Marketing 

InVideo is active on Social Media like Instagram, LinkedIn, and Facebook. It has maximum followers on Instagram than on Facebook and at last LinkedIn. The Instagram and Facebook handle has followers in the range of around 20-21K. LinkedIn is more of a professional sort of social media which excludes young teenagers as most of them don’t have an account on LinkedIn. The posts contain mostly promotional and informational content along with some posts related to their new product launch.


SEO Strategies

Marketing Strategy Of Invideo - SEO

As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that https://invideo.io/ has 534,940 organic keywords and it’s considered as good. That means the digital marketing of InVideo is gaining a good number of insights. 

Also, the traffic per month is around 23k+  which is known as good. Hence, InVideo does not need any improvements in its SEO strategies but is still working hard enough to keep the brand soaring in the Google organic SERP results.


Mobile App 

Marketing Strategy Of Invideo - App

InVideo(Filmr) is a video editor that opens the door to infinite possibilities of creation, from beginners to movie directors. Our sleek vertical design makes it simple to edit and play around with your movies using a quick, easy, and intuitive interface. The ideal option for individuals who require agility and speed to make outstanding videos.

E-Commerce Strategies

InVideo has succeeded to become a powerful and prosperous company since it was created with the help of its consumers. The team used strategic planning to create a product that was market-fit, and word-of-mouth recommendations helped the business grow from there.


Content Marketing Strategies 

InVideo is very active on social media. The post content is related to their new effects, templates, customizable templates and filters etc. The only source of posting content is through Facebook or Instagram. 

 

This ends with an elaborative marketing strategy of InVideo. Let us conclude our learning below from the marketing strategy of InVideo.

Digital Marketing Academic Challenge 2024 - DMAC

Conclusion – What’s Unique about InVideo Marketing?

In the marketing strategy of InVideo, we saw that InVideo is gaining love and support from all the places in the world. They are anticipating the future with 7M+ users from 195+ countries creating millions of movies in over 75+ different languages on InVideo.

The popularity of using InVideo users is increasing among millennials. The uniqueness of being India’s first and only free video editing app has lessened the competition for them. Though InVideo lacks in its digital marketing methods, it is still trying to evolve and grow in the digital sector.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Invideo has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Invideo check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Invideo, and do share your thoughts on this case study marketing strategy of Invideo in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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