Comprehensive Marketing Strategy of InVideo – Detailed Analysis

In a previous article, we learned about the detailed Marketing Strategy of RedBus, India’s ticketing platform brand. In this blog, we are going to elaborate on the marketing strategy of InVideo – software on the web that provides excellent services for making creative videos.

The objective is to learn and gain insights into InVideo which has become both simple and complex video creation software available, thereby, having the best of both in one place.

As you can see, marketing is the rib of every industry in today’s totally internet world. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and co-founder of IIDE, if you’re interested in learning more about marketing.

By the end of this blog, we will have learned all about the marketing strategy InVideo. Let’s start with the company’s history, target audience, and digital strategy before looking deeply.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]