Marketing Strategy of Intesa Sanpaolo: In-Depth Analysis

In our previous article, we learnt in detail about the marketing strategy of a similar and really fascinating brand DBS. In this article, we are going to elaborate on the marketing strategy of Intesa Sanpaolo an Italian international banking group – Italy’s largest bank.

Through this blog, we hope you gain some fresh insights into the marketing aspect of the international banking industry and specifically the Italian giant – Intesa Sanpaolo. Intesa Sanpaolo’s persistent initiative to market its services across the world through content and digital marketing has been one of its most successful marketing avenues.

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This blog extensively covers the marketing strategy of Intesa Sanpaolo. To start with, below are some key facts about the Italian Bank that will help you understand the nitty-gritty of their marketing strategy better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.