Marketing Strategy of InterviewBit: Overview & STP Analysis

In the previous blog, we talked about the marketing strategy of Topper, an online learning platform. In this article, we will shed some light on the marketing strategy of InterviewBit an online interview- job preparation site.

The objective of this blog is to help you gain some inside knowledge of InterviewBit. The survival of a company depends upon its marketing strategies. Marketing has become a crucial part of our lives and since the world has become digital, digital marketing has followed up to it too.

Suppose you are someone who is curious about digital marketing and want to dive deeper into the topic. In that case, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by The CEO and Founder of IIDE Mr Karan Shah. 

Let’s start the marketing strategy of InterviewBit by getting an idea about what the company does.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]