Marketing Strategy of InterviewBit: Overview & STP Analysis

In the previous blog, we talked about the marketing strategy of Topper, an online learning platform. In this article, we will shed some light on the marketing strategy of InterviewBit an online interview- job preparation site.

The objective of this blog is to help you gain some inside knowledge of InterviewBit. The survival of a company depends upon its marketing strategies. Marketing has become a crucial part of our lives and since the world has become digital, digital marketing has followed up to it too.

Suppose you are someone who is curious about digital marketing and want to dive deeper into the topic. In that case, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by The CEO and Founder of IIDE Mr Karan Shah. 

Let’s start the marketing strategy of InterviewBit by getting an idea about what the company does.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.