Marketing Strategy of ING: Overview & STP Analysis

In the previous article, we learned about the SWOT analysis of ING. Today we are going to talk about the Digital Marketing Strategies of ING – Amsterdam’s Leading Private Bank.

The objective of this blog is to provide knowledge about the ING, from starting as a Scheduled Commercial Bank to becoming Amsterdam’s leading private bank. The mission of ING is to become a World-Class Amsterdam Bank.

Nowadays people are becoming more digitally dependent, from using net banking to UPIs. So if you want your company/website to be known, marketing plays a major role, especially digital marketing. If you are interested in digital marketing, check out Free Digital Marketing Masterclass with Certification by our CEO and Founder, Karan Shah.

In this blog, we will be learning about the entire marketing strategy of ING Bank, but before exploring it, let’s look into a bit of the history of how did ING Bank grow and become what it is today.