Marketing Strategy of ING: Overview & STP Analysis

In the previous article, we learned about the SWOT analysis of ING. Today we are going to talk about the Digital Marketing Strategies of ING – Amsterdam’s Leading Private Bank.

The objective of this blog is to provide knowledge about the ING, from starting as a Scheduled Commercial Bank to becoming Amsterdam’s leading private bank. The mission of ING is to become a World-Class Amsterdam Bank.

Nowadays people are becoming more digitally dependent, from using net banking to UPIs. So if you want your company/website to be known, marketing plays a major role, especially digital marketing. If you are interested in digital marketing, check out Free Digital Marketing Masterclass with Certification by our CEO and Founder, Karan Shah.

In this blog, we will be learning about the entire marketing strategy of ING Bank, but before exploring it, let’s look into a bit of the history of how did ING Bank grow and become what it is today.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.