360° Walkthrough of Marketing Strategy of Incred – 2022 | IIDE

In a recent article, we learned about the marketing strategies of coolberg which is India’s premium non-alcoholic beverage. We’d learned about the marketing mix, as well as its marketing strategy and campaigns. Today, we’ll go through the in-depth marketing strategy of Incred in detail in this blog. 

The purpose is to learn and acquire insights into Incred’s transition from ordinary non-banking finance to India’s reputed non-banking finance. Incred aim is to gain and nourish a culture of continuous innovation in technology, data science and deep financial expertise and offer every customer the best experience with profitable products. 

A new era is all about being digital and learning new digital techniques. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of Incred by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]