Extensive Marketing Strategy of ICBC – In-Depth Analysis

In this article, we are going to elaborate on the marketing strategy of ICBC Bank – one of the top-rated banks in the world.

The Industrial and Commercial Bank of China (ICBC) is a joint-stock bank built in the People’s Republic of China. ICBC pulled ahead of Barclays Plc to become the world’s largest bank by total equity in 2007, which was again retained in 2019. ICBC has opened its branches outside of China through mergers and acquisitions, also by registering outlets in foreign countries.

ICBC follows certain values to hold its standards by giving professional quality services to their customers and maintaining the same service all over the world. 

To open branches in every foreign country and gain people’s trust. ICBC has some amazing digital marketing strategies to learn from to upgrade your knowledge and skills for your personal growth. Interested in knowing some amazing techniques of digital marketing? Check out our free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Want to know more about what exactly ICBC is known for and how it became one of the best banks in the world? We got you all covered. In this blog, we’ll be deeply focusing on the marketing strategy of ICBC Bank, the services they provide, their competitors, and much more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.